Breon Robinson
New York,NY
Summary
Highly motivated and results-driven sports and entertainment professional with several years of experience in planning, developing, and executing impactful events and initiatives. Proven ability to achieve maximum potential through creative strategies and strong leadership. Expertise in media relations, publicity, and brand building within the dynamic sports and entertainment landscape. Passionate about fostering positive relationships with clients, media outlets, and key stakeholders to drive success.
Overview
8
8
years of professional experience
Work History
SVP of Branding and Marketing
Universal Music
New York, NY
10.2021 - Current
- Developed and implemented strategies to expand market reach and brand visibility.
- Directed annual budgeting process and oversaw financial performance, maximizing ROI.
- Analyzed marketing campaign data to identify best practices and optimize future efforts.
- Collaborated with senior management on long-term planning aligned with corporate goals.
Director of Media Relations & Publicity
Republic Records
New York
03.2018 - 02.2020
- Created and executed impactful PR campaigns for artists, securing prominent media coverage.
- Fostered strong relationships with media outlets, journalists, and influencers.
- Managed media inquiries, ensuring prompt, accurate, and professional communication.
- Organized press conferences and events to generate excitement and amplify artist exposure.
Senior Media Director
Alamo Records
New York
01.2017 - 02.2018
- Developed and implemented media strategies to promote artists and their music.
- Secured placements in top-tier media outlets, increasing artist visibility and recognition.
- Collaborated with creative teams to ensure brand consistency and impactful messaging.
- Provided guidance on social media best practices to enhance fan engagement.
Education
BA - MASS COMMUNICATIONS
Wiley College
01.2013
Skills
- Marketing expertise
- Organizational Development
- Corporate Communications
- KPI Tracking
- Business Development
- Strategic goals
- Public Speaking
- Product Management
- Partnership Development
- Operations Management
References
Jenifer Rojas
LA Charger
VICE PRESIDENT, MARKETING COMMUNICATIONS & ALUMNI AFFAIRS
Jennifer.Rojas@chargers.nfl.com
Arthur Hightower
LA Charger
Senior Director of Player Engagement
Arthur.Hightower@chargers.nfl.com
Timeline
SVP of Branding and Marketing
Universal Music
10.2021 - Current
Director of Media Relations & Publicity
Republic Records
03.2018 - 02.2020
Senior Media Director
Alamo Records
01.2017 - 02.2018
BA - MASS COMMUNICATIONS
Wiley College
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