Summary
Overview
Work History
Education
Skills
Timeline
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Brett Blattman

Larchmont,NY

Summary

Seasoned Vice President with a robust history at Cox Reps, adept in multi-market strategy and team building. Spearheaded market share growth and fostered enduring client loyalty through innovative sales leadership and strategic planning. Excelled in leveraging video sales and streaming platforms, achieving notable revenue milestones.

Overview

28
28
years of professional experience

Work History

Vice President, General Sales Manager-TEGNA Sales

TEGNA Inc.
New York City, N.Y.
08.2019 - Current
  • Managed a team of Sales Managers and their respective teams across 10 Sales offices
  • Analyzed National trends and Local market conditions to project broadcast advertising spending by market
  • Developed strategy for our Sales Managers and Account Executives to be prepared and compete to maximize market share
  • Kept Sales Managers accountable by monitoring results against forecasts
  • Built and fostered relationships with key advertising agency personnel and Station and Broadcast Group executives, driving long term loyalty with key partners
  • Establish business development strategies and revenue goals based on quarterly and annual sales performance reports

Vice President, General Sales Manager

Cox Reps (now Locality)
New York City, N.Y.
01.2007 - 07.2019
  • Managed a team of Sales Managers and their respective teams across 10 Sales offices
  • Analyzed National trends and Local market conditions to project broadcast advertising spending by market
  • Developed strategy for our Sales Managers and Account Executives to be prepared and compete to maximize market share
  • Kept Sales Managers accountable by monitoring results against forecasts
  • Built and fostered relationships with key advertising agency personnel and Station and Broadcast Group executives, driving long term loyalty with key partners
  • Establish business development strategies and revenue goals based on quarterly and annual sales performance reports

Sales Manager

Cox Reps (now Locality)
New York City, N.Y.
10.2004 - 01.2007
  • Managed a team of 7 Account executives and 5 Sales Assistants
  • Oversaw more than 15 stations across large and mid-sized markets
  • Cultivated and maintained relationships with agency buyers, supervisors and media directors
  • Inspired growth and team building in talented people, keeping them accountable to maximize market share on behalf of Station clients

Account Executive

Cox Reps (now Locality)
New York City, N.Y.
02.1998 - 09.2006
  • Represented television stations in large and medium sized markets to advertising agencies
  • Communicated sales ideas, strategies, positioning and methods for reaching client objectives
  • Developed and maintained lasting relationships with advertising agencies
  • Success closing packages for high profiles Sports and Specials including Olympics, Super Bowl, March Madness, Academy Awards and Local initiatives including Local sports and stations sponsorships
  • Proven track record in exceeding revenue goals

Media Assistant

Berenter, Greenhouse & Webster
New York City, NY
09.1996 - 01.1998

Education

Bachelor of Science - Business/Economics, Marketing

State University of New York at Oneonta
Oneonta, New York
05.1996

Skills

  • Video Sales
  • Streaming platforms
  • Multi-Market Strategy
  • Sales Forecasting
  • Political Advertising
  • Team Building
  • Market share Growth
  • Client Loyalty
  • Excel
  • Word
  • PowerPoint
  • Wide Orbit
  • Media Monitors
  • Nielsen NSI
  • Barter
  • Forecasting
  • Training and mentoring
  • Business growth and marketing strategies
  • Sales leadership
  • Account management
  • Verbal and written communication
  • Media relations
  • Performance monitoring
  • Staff development
  • Relationship building
  • Results-driven
  • Budget oversight
  • Customer service
  • Strategic planning

Timeline

Vice President, General Sales Manager-TEGNA Sales

TEGNA Inc.
08.2019 - Current

Vice President, General Sales Manager

Cox Reps (now Locality)
01.2007 - 07.2019

Sales Manager

Cox Reps (now Locality)
10.2004 - 01.2007

Account Executive

Cox Reps (now Locality)
02.1998 - 09.2006

Media Assistant

Berenter, Greenhouse & Webster
09.1996 - 01.1998

Bachelor of Science - Business/Economics, Marketing

State University of New York at Oneonta

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