Brian Baker
Hudson Valley Food Brokers
Wilton
1
Certification
2026
years of professional experience
Results-oriented Sales and Management Professional skilled in driving revenue growth through innovative marketing strategies and exceptional customer service. Expertise in sales force management and a strong grasp of on-premise and off-premise channels enhance product marketing effectiveness. Focused on building strong client relationships and leveraging industry knowledge to adapt to market demands and optimize sales performance.
Work History
Senior Account Executive
1 Year 4 Months- Developed strategic account plans to enhance client relationships and drive revenue growth.
- Negotiated contracts with key stakeholders, ensuring favorable terms for both clients and company.
- Managed cross-functional teams to execute marketing strategies and promotional campaigns effectively.
- Conducted market analysis to identify trends and opportunities for client product positioning.
- Cultivated partnerships with suppliers to optimize product offerings and enhance service delivery.
- Utilized CRM tools effectively to manage client information and track progress on accounts, leading to more accurate forecasting and pipeline management.
- Maintained comprehensive knowledge of market trends, industry news, and competitor offerings, ensuring informed decision-making and strategic planning.
- Led product demonstrations at trade shows and conferences, showcasing company offerings and attracting potential clients.
Account Executive
- Executed sales strategies to increase account retention and drive customer satisfaction.
- Developed and maintained strong client relationships through effective communication and personalized service.
- Collaborated with cross-functional teams to streamline account management processes and enhance service delivery.
- Analyzed market trends to identify new business opportunities and inform strategic decision-making.
- Monitored account performance metrics, providing actionable insights to improve service offerings and drive results.
- Exceeded sales targets consistently by identifying new business opportunities and creating customized solutions for clients.
Regional Sales Manager
1 Year 5 Months- Formulated and implemented regional sales strategies to drive market penetration.
- Directed cross-functional teams to execute product launches and promotional campaigns.
- Evaluated market trends and customer feedback to enhance sales strategies.
- Defined and implemented key performance indicators to evaluate team effectiveness and drive revenue growth.
Distributor Business Manager II
5 Years 6 Months- Managed top volume National Account Franchise groups in Northeast Region. Casual Dining accounts include: Buffalo Wild Wings, Applebee's, Hooter's, Chili's, TGIFr's and Out Back Steak house.
- Managed top volume national account franchise groups in Northeast region, overseeing casual dining accounts including Buffalo Wild Wings, Applebee's, Hooter's, Chili's, TGIFr's, and Outback Steakhouse.
- Manage major sporting and music venues through throughout the New York Zone including: Yankee Stadium, Citi Field, Saratoga Race Track, Belmont Race Track and Saratoga Performing Arts Center.
- Manage major sporting and music venues through out the New York Zone including: Yankee Stadium, Citi Field, Saratoga Race Track, Belmont Race Track and Saratoga Performing Arts Center.
- Managed and grew business in gaming and casino properties throughout New York, including Turning Stone, Niagara, Akwesasne, Saratoga, and Rivers Casino and Resort.
- Led execution of Premier account foodservice programs within geographic markets.
- Contributed as a member of the New York Zone Leadership team with 8 colleagues, meeting monthly to review business trends, opportunities, and threats. Developed short and long-term growth plans in Health Care and C-store channels to drive growth throughout the portfolio.
- Managed personal budgets of 250k, collaborating with market managers to optimize distributor budgets for maximum ROI in local marketplace.
- Managed a 52 manufacturer portfolio
Sales Manger
13 Years 4 Months- Executed corporate marketing and sales plans across 12 counties serviced by SESS.
- Developed Localized sales and marketing plans annually for Anheuser-Busch and North American Breweries and the rest of the portfolio for entire footprint of SESS.
- Worked closely with National Account Managers to execute National programs for all the franchisees in Market place.
- Worked closely with National Account Mangers to execute National programs for all the Franchisee's in Market place.
- Developed/Implemented a Race Program in conjunction with NYRA sponsorship- worked with National accounts to sell in programs to Major grocery, convenience, home D and On Premise chains in Upstate.
- Supervised a team of 20 sales representatives to ensure effective territory coverage. and respected territories
- Managed personal budgets to ensure proper allocation of financial resources. and Impact Account budgets totaling 150K
Education
Bachelor of Science - Business Management and Marketing
Associate of Applied Science - Business Administration
Skills
Technical Acumen
Business Development
Lead Development
Report analysis
CRM Systems
Sales Coaching
Proficiency in Computers
Customer satisfaction
Training development
Lead Generation
Strategic Partnerships
Budget Management
Certification
Leadership and Self Deflection - 2003
Anheuser-Busch Advance Selling Skills- 2004
Key Impact Sales Campus - 2015
Timeline
Senior Account Executive
Hudson Valley Food Brokers
03.2024 - 07.2025Read More
Regional Sales Manager
Vital Pharmaceuticals
10.2017 - 03.2019Read More
Distributor Business Manager II
Key Impact Sales
04.2012 - 10.2017Read More
Sales Manger
Saratoga Eagle Sales & Services
11.1998 - 03.2012Read More
State University of New York at Morrisville
Associate of Applied Science from Business Administration
Read More
Account Executive
Waypoint
2019 - 02.2024Read More
State University of New York at Oswego
Bachelor of Science from Business Management and Marketing
Read More
Training
- Leadership and Self Deflection - September 2003
- Anheuser-Busch Advance Selling Skills - July 2004
- Professional Selling Skills - January 2007
- Professional Negotiating Skills - July 2007
- Presentation Skills - September 2008
- Key Impact Sales Campus- September 2015
- Micro-Matic Dispense Institute - Advance Training - July 2005
Computer Proficiency
- Power Point
- Word
- Excel
- Outlook
- Cognos
- VIP
- IDig
- AC Neilson
Awards
2015 Top Sales Volume among Brokerage, 2015 C-Store Team Leadership Award, 2014 North East Region Be Brave Award, 2013 North East Region Vision to Action Award, 2010 National Account Overall Sales Growth Award, 2009 Ambassador of Excellence Award (AB)