Brian Carter
Beaver Falls,PA
Summary
Highly motivated General Sales Manager with a proven track record of achieving revenue goals through effective team management and business development strategies. Skilled in lead generation, prospecting, and contract negotiations. Experienced in hiring, training, and coaching team members to exceed objectives and maintain department profitability while promoting customer satisfaction.
Overview
17
17
years of professional experience
Work History
General Sales Manager
Diane Sauer Chevrolet
03.2025 - Current
- Coached sales associates in product specifications, sales incentives, and selling techniques, significantly increasing customer satisfaction ratings.
- Motivated team members to meet and exceed objectives by setting goals, tracking performance on a daily basis and implementing improvement strategies.
- Maintained and expanded customer relationships by identifying needs and providing tailored services.
- Identified, hired, and trained qualified staff by teaching best practices and effective sales strategies.
Sales Manager/General Sales Manager
Diehl Automotive - Kia Ford
02.2023 - 01.2025
- Hired and motivated team members, collaborating with salespeople and customers to negotiate and close deals, enhancing overall sales performance
- Encouraged team members to meet and exceed objectives by setting goals, tracking daily performance, and implementing targeted improvement strategies
- Encouraged team members to meet and exceed objectives by setting goals, tracking performance daily and implementing improvement strategies
- Supported sales team members through training and development initiatives, fostering a culture of growth
- Supported sales team members to drive growth and development
- Maintained department profitability while controlling expenses and promoting customer satisfaction
General Sales Manager
Ron Lewis Chrysler Dodge Jeep Ram Ford Kia
07.2018 - 02.2023
- Identified, hired, and trained highly qualified staff, teaching best practices and sales strategies to enhance team effectiveness
- Resolved customer relations issues promptly to ensure high levels of client satisfaction
- Attended industry shows, conventions, and other meetings with primary mission of expanding market opportunities
- Attended industry shows and conventions to expand market opportunities and strengthen brand presence
General Manager/General Sales Manager
Beaver County Nissan
03.2015 - 07.2018
- Collaborated with sales, marketing, and management teams to create targeted solutions for shared objectives
- Grew sales and boosted profits, applying proactive management strategies and enhancing sales training
- Increased sales and profits through proactive management strategies and tailored sales training programs
Regional Sales Account Manager
Ellwood City Forge
02.2010 - 03.2015
- Trained and motivated team to consistently achieve annual sales and production goals
- Increased sales volume, gross profit and new accounts each year
- Developed and maintained sales environment aligned with business objectives
- Created and maintained sales environment to support business objectives
- Supported, trained and motivated team of professionals to consistently meet annual goals for sales and production
- Analyzed quarterly sales statistics and presented insights to corporate management
Education
Completed 105 Credits - Business Management
Geneva College
Beaver Falls, PASkills
- Sales strategy
- Sales forecasting
- Lead Generation
- Prospecting
- Contract Negotiations
- Team leadership
Timeline
General Sales Manager
Diane Sauer Chevrolet
03.2025 - Current
Sales Manager/General Sales Manager
Diehl Automotive - Kia Ford
02.2023 - 01.2025
General Sales Manager
Ron Lewis Chrysler Dodge Jeep Ram Ford Kia
07.2018 - 02.2023
General Manager/General Sales Manager
Beaver County Nissan
03.2015 - 07.2018
Regional Sales Account Manager
Ellwood City Forge
02.2010 - 03.2015
Completed 105 Credits - Business Management
Geneva College