BRIAN COARY
Philadelphia,PA
Summary
Experienced with executive leadership and strategic planning. Utilizes innovative approaches to drive business growth and operational excellence. Track record of effective team collaboration and achieving results.
Overview
12
12
years of professional experience
Work History
VP, SEM
CMI Media Group
10.2023 - Current
- Manages a 50$ million dollar budget and collaborates with cross-channel teams on identifying optimizations / media mix adjustments to help brands reach goals
- Utilizes advanced analytics to track, measure, and report on campaign performance as well as adjusting strategies based on data insights.
- Demonstrated proficient leadership skills to motivate employees and build competent teams.
Director, SEM/Emerging Media
CMI Media Group
11.2020 - 10.2023
- Lead development of SEM & Emerging Media strategies and analyses for clients across areas of SEM, Programmatic, YouTube, Video, and Contextual Marketing
- Responsible for identifying areas of opportunity across cross-functional teams to identify improvements in processes, collaboration opportunities and ad budget efficiencies
- Provides thought leadership, POVs and case studies to highlight ongoing innovation in the SEM and programmatic spaces.
- Implemented multiple cross team process enhancements which helped create efficiencies in terms of scopes of work.
- Enhanced team collaboration through regular communication, goal setting, and performance evaluations.
Assoc. Director, SEM/Emerging Media
CMI Media Group
11.2018 - 10.2020
- Promoted, maintained core responsibilities of previous position with an emphasis placed on innovation and thought leadership
- Implemented multiple process enhancements, was the first team at CMI to get responsive search ads approved by clients and set live.
- Managed scopes across all clients, helping grow scopes by 15% by introducing new pilots and offerings across all accounts.
- Became lead for both paid search and programmatic strategy as agency shifted towards having paid search teams manage programmatic strategy
- Managed budgets effectively to ensure optimal use of resources while maintaining financial stability.
Supervisor, SEM
CMI Media Group
11.2016 - 11.2018
- Built strong relationships with client contacts as the main day to day contact for anything related to paid search.
- Facilitated cross-department collaboration, integrating paid search brand strategy with other channels. This included close collaboration with SEO teams.
- Kept internal/client teams aware of industry news by creating POVs & case studies.
- Implemented multiple process to enhance deliverables and efficiency - including new competitive and reporting templates that saved an average of 5 hours per project
- Managed a team of 4 direct reports
Paid Search Manager
Publicis Health Media
11.2014 - 11.2016
- Promoted to leadership role, became lead strategist for 2 pharma clients
- Took over strategic planning responsibilities across all brands. Launched innovative tactics such as GDN and YouTube.
- Managed and mentored a team of 3 associates with timelines, work ethics, strategic deliverables and career as well as personal goals
Paid Search Associate
Publicis Health Media
01.2013 - 11.2014
- Responsible for monitoring day-to-day paid search activities, including campaign optimizations (campaign builds, ad copy refreshes, keyword and bid optimization, negative implementation) and budget management.
- Managed upwards of 20 brands, with most efforts focused on franchise search approach
- Lead all reporting efforts, from data pulling to visualization to insights. Presented findings to clients on a monthly basis.
Education
B.S. - Marketing
Cabrini University
Radnor, PA05.2008
Skills
- Digital Advertising
- Paid Search
- Google Analytics
- Adobe Analytics
- Google AdWords
- Microsoft Ads
- SA360
- YouTube
- Programmatic
- TTD
- Team Management
- Leadership
- Pharmaceutical Healthcare Background
- Google Trends
- SEMRush
- Excel
- PowerPoint
- Team leadership
- Relationship building
- Decision-making
- Critical thinking
Timeline
VP, SEM
CMI Media Group
10.2023 - Current
Director, SEM/Emerging Media
CMI Media Group
11.2020 - 10.2023
Assoc. Director, SEM/Emerging Media
CMI Media Group
11.2018 - 10.2020
Supervisor, SEM
CMI Media Group
11.2016 - 11.2018
Paid Search Manager
Publicis Health Media
11.2014 - 11.2016
Paid Search Associate
Publicis Health Media
01.2013 - 11.2014
B.S. - Marketing
Cabrini University