Brian Duffy
Perfect Snacks
Dawsonville,Georgia
9
years of professional experience
Work History
Senior Account Executive - Albertsons
5 Months- Managed relationships across all 11 Albsco divisions, aligning sales plans with distribution, promotion, and pricing objectives.
- Negotiated customer agreements, balancing trade spend, margin targets, and assortment priorities.
- Collaborated with broker partners to execute customer programs and improve retail execution.
- Analyzed sales performance, identifying velocity trends and recommending assortment adjustments.
- Recommended and implemented planogram updates and resets to the Fresh Convenience/Produce categories utilizing space to sales data, improving brand blocking, SKU velocities, and market share.
Account Executive - Midwest & Southeast Grocery
2 Years 1 Month- Managed Grocery retailer relationships, aligning assortment, pricing, and promotional plans with account objectives.
- Negotiated trade programs to expand distribution and improve shelf placement across priority channels.
- Developed sales forecasts using retailer data, demand trends, and inventory signals.
- Coordinated cross-functional execution with supply chain, marketing, and broker partners.
- Presented category insights and business reviews to secure new listings and incremental volume.
- Key Retailers Managed: Hy-Vee, The Fresh Market, Weis Market, Lowe’s Foods, Ingles Market
Regional Account Executive
3 Years 3 Months- Managed regional natural accounts, strengthening retailer partnerships and expanding distribution across priority channels. Top Retailers Managed: INFRA, NCG, Fresh Thyme
- Negotiated promotional programs, pricing, and trade spend to improve sell-through and account profitability.
- Analyzed sales trends and scan data to identify opportunities for assortment, velocity, and inventory optimization.
- Developed joint business plans with buyers, aligning forecasts, promotional calendars, and category objectives.
Regional Sales Manager - TN, AL, NC/SC, GA
7 Months- Managed a Team of Area Sales Managers in the Southeast (GA, NC, SC, and AL) to support our key customers at the store level (Publix, Whole Foods Market, Harris Teeter, Kroger, Sprouts, etc.) and to actively work to increase revenue and SKU velocity during promotional periods by selling in displays, coupons, etc.
- Directly manage the day-to-day of Area Sales Managers and plan/implement promotional "blitzes" to go above and beyond in supporting in-store initiatives (i.e. selling in pre-filled shippers from KeHe to Publix & Lowes Foods during BOGOs and month long TPRs).
- Work collaboratively with Key Account Managers and VP's of Sales to manage key regional and national accounts and prospect new retail partners.
- Key Achievements:
- Successfully moved from Area Sales Manager to Regional Sales Manager in 8-months due to an unrelenting drive to perform in the field and grow relationships with retailer partners.
- Successfully pitched for, and hired, an Area Sales Manager for North Carolina and lead and mentored them to become one of the top Area Sales Managers on the team.
- Personally responsible for a significant lift in average SKU velocity in the Southeast for Publix and Whole Foods Markets to the point where multiple locations in Atlanta and Nashville were top performers for RTD (Ready-to-Drink) bottles and tetra 4-packs nationally.
Area Sales Manager
7 Months- Maintain healthy relationships at store level with Key Retailer Accounts (Publix, Whole Foods Market, Sprouts Farmers Market, The Fresh Market, Kroger) with Grocery and Store Managers.
- Maintain presentable stock and facings on shelf and correct any inventory or pricing issues.
- Sell in and build displays to promote sales during promotional periods.
- Schedule and route plan to manage the given area (i.e. Georgia) in the best way possible and plan ahead with managers on promotional sales and displays.
- Key Achievements:
- Consistently out performed quarterly KPI goals by hitting no less than 100% of goals for case volume, display placements, store visits, etc.
- Received national recognition from Executive Team at OWYN as a reliable and dependable Sales Manager.
- Promoted to Regional Sales Manager in December 2022
Territory Sales Manager - Southeast
2 Years 2 Months- Manage and assist regional and independent grocery accounts in the Southeast (Earth Fare, SE Grocers, Publix, Harris Teeter, Food Lion, etc.) and work with regional/store level departments of national chains in the grocery and sport specialty realms (Whole Foods Market, Sprouts, Target, Dick's Sporting Goods, REI, Academy Sports, Walmart, etc.).
- Meet and strategize with Category Managers/Buyers of accounts directly managing (Earth Fare, SE Grocers, Healthy Edge Retail Group, Food Lion, etc.) on SKU expansions and new item introductions, as well as negotiating promotional calendars and trade spends to create a strong store presence for the brand.
- Seek out new business in independent/regional grocery accounts and build strong working relationships with them, all while maintaining a strong field presence in my direct territory of responsibility (GA, AL, TN, MS, and FL).
- Manage and mentor the Southeast Sales Rep in their workday and help them develop in their professional career; make sure all quotas are being met and all processes are being followed; be available to help in different sales/store scenarios that may come up and create a welcoming environment where they feel they can speak freely to me as their manager.
- Key Achievements:
- Successfully onboarded a Sales Rep, based in North Carolina, who grew to become one of the positive leaders on the Sales Team where she received a special bonus for her impact on the company as a whole
- Successfully sold items into Healthy Edge Retail Group brick-and-mortar locations, where from 2020-2022 product sales positively increased YOY, every year.
- Directly managed business with Earth Fare, after it went out of business and returned, to grow at a minimum of +20% YOY from 2020-2022. During this time, an additional 5 SKUs were added to our existing 11 SKU placement.
- Worked closely with regional stores, specifically Whole Foods Market, to over perform projections and consistently be the fastest growing region YOY.
- Received a special bonus in Summer 2020 for going above and beyond during the COVID lock-down period for hiring, and onboarding, a new sales rep virtually (first time this was done in company history).
Southeast Sales Representative
2 Years 1 Month- Sell in merchandising displays to accounts to help drive sales and perform in-store demos to increase SKU velocity during key consumption periods.
- Manage my sales routes and work day operations to be as efficient as possible.
- Work with our independent sales team on the Sport Specialty side to grow business and support existing account.
- Look for new account opportunities within NCG and INFRA accounts throughout territory.
- Key Achievements:
- Promoted to Territory Sales Manager in March 2020
Education
B.S. - Science in Kinesiology & Exercise Science
Skills
Sales & Marketing
Account Management
Customer Satisfaction
Field Sales Management
Personnel Management
Data Analysis and Processing (Neilson
IRI
PowerBI
SPINs
etc.)
Relationship Building
Time Management
Client relationship management
Relationship building
Team collaboration
Sales quota achievement
Personal Information
Title: Regional Sales Manager- TN, AL, NC, GA, SC at OWYN, Inc.
Personal Life
Outside of business, I am a passionate amateur triathlete, having competed in multiple National and World Championships, and have a deep love for all things health and fitness. I am also a dedicated husband and father to my family.
Timeline
Senior Account Executive - Albertsons
Perfect Snacks
05.2026 - CurrentRead More
Account Executive - Midwest & Southeast Grocery
Perfect Snacks
09.2024 - CurrentRead More
Regional Account Executive
Perfect Snacks
07.2023 - CurrentRead More
Regional Sales Manager - TN, AL, NC/SC, GA
OWYN, Inc.
12.2022 - 07.2023Read More
Area Sales Manager
OWYN, Atlanta Metropolitan Area
05.2022 - 12.2022Read More
Territory Sales Manager - Southeast
Nuun Hydration
03.2020 - 05.2022Read More
Southeast Sales Representative
Nuun Hydration
02.2018 - 03.2020Read More
Georgia Southern University
B.S. from Science in Kinesiology & Exercise Science
Read More