BRIAN GUSTAFSON
Summary
Experienced retail professional known for delivering elevated, bespoke service and creating exclusive luxury "retailtainment" experiences. Proven track record of recruiting new clients and consistently growing loyalist client spend year over year. Expertise in maximizing retailer relationships to achieve retail sales success and elevate brand presence in the ever-evolving luxury market. A hands-on and highly visible leader who fosters a culture of continuous improvement, innovation, collaboration, and diversity. Committed to supporting the growth of staff through fostering creativity, open dialogue, and a sense of ownership.
Overview
2025
2025
years of professional experience
Work History
Regional Vice President
La Prairie Switzerland
08.2016 - Current
- Develop and implement plans for advanced retail sales expansion
- Lead field sales team comprising 3 Account Executives, 67 beauty advisors, and 11 aestheticians
- Recruit client-facing sales teams
- Develop strategies to enhance retail sales
- Lead seasonal launch strategies for retailer partners
- Secure prime in-store locations for product displays
- Maintain optimal inventory levels
- Increase retail sales volume using exclusive strategies and resources
- Coordinate high-end events for upscale clientele alongside retail collaborators
- Oversee luxury spa services, contributing to a notable revenue of $51.0
- Expand retail sales via collaboration with store management
- Recognize high-performing team contributors
- Enhance customer engagement through innovative sales strategies
- Spot key customer gaps within cosmetics to enhance engagement using Art of Beauty program
- Utilize strategic planning in presell campaigns to surpass objectives
- Safeguarde luxury brand image by minimizing promotion dependency
- Cultivate connections within global equestrian networks to showcase brand
- Sales leader for Neiman Marcus, the #1 retailer in sales for .com and brick/mortar.
- Collaborate to devise and implement strategies for enhancing brand visibility with sales and digital teams
- Leverage individual talents to boost brand culture and success
- Collaborate with Marketing for successful program launch
- Support teams to surpass retail and net sales goals
- Facilitate precise sales forecasting through accurate data recording
National Account Manager
Strivectin
- Facilitated collaboration between Bloomingdale’s and Strivectin to enhance growth as National Account Manager
- Oversaw account development strategies to ensure brand cultural focuses were aligned to exceed sales targets, maximize brand saliency, designing calendar for omni presence with launches and incentives.
- Led Florida, North Carolina, and South Carolina to premier territorial status
Sales and Planning Executive
L'Oreal Luxe
- Managed L'Oreal Luxe inventory and ensured retail sales success as a corporate planner with Neiman Marcus for 42 brick-and-mortar doors across the United States.
- Only blended position overseeing both Sell In, Sell Thru.
- Partnered with Neiman Marcus Buying Team on marketing strategies that included new launches, new door openings, online presence, client acquisition by targeting top luxury clients.
- Led top teams for Armani and Saint Laurent Beaute
Regional Sales Director
Trish McEvoy
- Managed leading region with 21 locations in Florida
- Achieved top sales performance for Saks Fifth Avenue's Celebrity Personal Appearance event
- Collaborated with boutiques for Pop Up events alongside National Artistry team
Education
Associates of Arts - Business Administration
Florida Atlantic University
Boca Raton, FloridaAssociates of Arts - Art History
Palm Beach State College
West Palm Beach, FloridaSkills
- High-End Brand Positioning
- Client Engagement Strategies
- Brand Identity Management
- Event-Based Promotion Coordination
- Strategic Account Development
- Collaborative Negotiation Expertise
- Retail Management
- Recruitment and Retention Expertise
- Employee Talent Development
Timeline
Regional Vice President
La Prairie Switzerland
08.2016 - Current
National Account Manager
Strivectin
Sales and Planning Executive
L'Oreal Luxe
Regional Sales Director
Trish McEvoy
Associates of Arts - Business Administration
Florida Atlantic University
Associates of Arts - Art History
Palm Beach State College
Similar Profiles
JOANNA ROMANJOANNA ROMAN
BUSINESS MANAGER at LA PRAIRIE SWITZERLANDBUSINESS MANAGER at LA PRAIRIE SWITZERLAND
Alejandro ToledoAlejandro Toledo
Asssistant Manager at Longevity Hub by Clinique la PrairieAsssistant Manager at Longevity Hub by Clinique la Prairie
Caly LesigneCaly Lesigne
Animatrice at Centre d'animation la PrairieAnimatrice at Centre d'animation la Prairie