Brian Keyser
Deerfield Beach,FL
Summary
Strategic-thinking professional with several years of experience building relationships, cultivating partnerships, retaining top accounts and growing profit channels by establishing trust. Persuasive and self-motivated with expertise in expanding network connections and introducing products. Well-versed in educating clients, implementing pricing strategies, and driving territory development.
Overview
9
9
years of professional experience
Work History
BUSINESS DEVELOPMENT MANAGER
Coca-Cola Beverages Florida
10.2023 - Current
- Utilize prospecting tools to generate leads
- Prospect to secure new, competitive and non-buying accounts
- Proactively arrange time in territory to achieve optimum face to face selling opportunities
- Evaluate outlet opportunities and qualify opportunities to ensure new placement quality, then calculate IRR, if necessary
- Propose appropriate brands, packages & equipment to satisfy customer and consumer needs
- Generate financial analysis for Customer Marketing Agreements
- Coordinate account set up, initial equipment and product deliveries to ensure customer satisfaction, including follow-up with customer
- Enable seamless transition of outlet to existing routing structure
- Track daily, weekly and monthly call activity and performance measurements against assigned goals and expectations
ACCOUNT DEVELOPER
Coca-Cola Consolidated, Inc.
08.2019 - 07.2023
- Manages, sells, and executes tasks for an assigned group of customers daily to ensure the day-to-day success of the operation.
- Demonstrates an aggressive and effective selling acumen and demeanor to effectively sell in contractual agreements, promotions, innovative products, and distribution principles.
- Create and sell CMA contracts to new and existing customers.
- Has won multiple sales incentives that were targeted toward specific brands to help grow sales and gain brand awareness.
MERCHANDISER
Coca Cola Refreshments
06.2016 - 08.2017
Education
BACHELOR OF SCIENCE - BA MARKETING
Coastal Carolina University
Conway, SC05.2018
Skills
- Customer service
- Relationship building
- Quick learner
- Microsoft Office
- B2B Sales
- Territory Sales
- Salesforce
- Beverage Sales
Timeline
BUSINESS DEVELOPMENT MANAGER
Coca-Cola Beverages Florida
10.2023 - Current
ACCOUNT DEVELOPER
Coca-Cola Consolidated, Inc.
08.2019 - 07.2023
MERCHANDISER
Coca Cola Refreshments
06.2016 - 08.2017
BACHELOR OF SCIENCE - BA MARKETING
Coastal Carolina University
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