Hobbies: Writing, Kayaking, Golf, Mountain Biking, Cooking, Volunteer Work
BRIAN LAU
Virginia Beach,VA
Summary
Diverse background leveraging 30 years of successful sales and management experience to lead productive teams, streamline internal processes, and maintain positive relationships across clients and key business partners, consistently recognized for bottom-line performance and customer service.
Overview
24
24
years of professional experience
Work History
Medicare Professional
ASSURANCE
01.2020 - 05.2024
- Worked with team to conduct seminars on Social Security and Medicare.
- Reviewed Medicare plans to help clients choose better coverage and improve satisfaction.
- Guided clients through coverage options and enrollment steps to support informed decisions.
Financial Advisor
MASSMUTUAL
01.2018 - 01.2020
- Scheduled appointments for current and prospective clients.
- Identified client risks and strategic needs for each account.
- Built business relationships with estate attorneys and CPAs.
- Supported team seminars on life, LTC, retirement, and 401(k) planning.
Financial Services Professional
FAMILY FIRST LIFE
01.2016 - 01.2018
- Evaluated client needs for multiple financial products.
- Applied direct marketing strategies to contact potential clients and support sales growth.
- Analyzed client financial needs to provide tailored insurance solutions.
Hospitality Consultant
LAU & ASSC.
01.2013 - 01.2016
- Supported restaurant owners and management through consulting and coaching.
- Helped build business plans and models to improve sales and guest counts.
- Assisted with marketing, financial principles, strategy, hiring, and guest experience.
- Reviewed operational processes to improve guest satisfaction and service delivery.
General Manager
CHURCH POINT MANOR, LLC
01.2008 - 01.2013
- Supported operations for 12-room B&B and 60-seat fine dining restaurant (Cellars).
- Helped coordinate marketing and sales initiatives to increase revenue.
- Created training handbooks and operational procedure manuals.
- Prepared budgets, maintained profit and loss statements.
- Reviewed operational metrics to identify cost reduction and process improvement opportunities.
District Manager
GUEST HOUSE, INC.
01.2006 - 01.2008
- Managed units across Virginia and Colorado while following corporate directives.
- Lowered expenses by 14% through vendor contract negotiations.
- Created strategic plans to improve resource allocation across multiple locations.
- Coached and trained management teams to strengthen operational efficiency and performance.
Regional Managing Partner
ZENZATIONS INC.
01.2004 - 01.2006
- Supported opening of multiple J. Carinos restaurants.
- Built training and operating modules to help maximize company profits.
- Assisted with marketing, financial principles, strategy, hiring, and customer support tasks.
- Applied marketing techniques to strengthen community credibility for brand.
Regional General Manager
DAMON’S INTERNATIONAL
01.2000 - 01.2004
- Supported company expansion team in opening 7 new stores.
- Coached general managers across 6 locations to align with corporate and regional goals.
- Consistently met revenue and retention targets.
- Created performance metrics to measure team effectiveness and operational strategies.
Education
Business Administration
University of Toledo
Toledo, OHHealth Administration
The Ohio State University
Columbus, OH09-2026
Skills
- Improved recruitment and training outcomes
- Produced useful market analysis for decision-making
- Delivered tighter budgeting and cost control
- Supported stronger profit and loss management
- Contributed to increased sales performance
- Improved communication across internal and external contacts
- Strengthened customer service quality
- Turned data analysis into action
- Supported effective negotiation outcomes
- Advanced sales performance
- Strong communication skills
- Networking and relationship building
- Customer service expertise
Interests
Timeline
Medicare Professional
ASSURANCE
01.2020 - 05.2024
Financial Advisor
MASSMUTUAL
01.2018 - 01.2020
Financial Services Professional
FAMILY FIRST LIFE
01.2016 - 01.2018
Hospitality Consultant
LAU & ASSC.
01.2013 - 01.2016
General Manager
CHURCH POINT MANOR, LLC
01.2008 - 01.2013
District Manager
GUEST HOUSE, INC.
01.2006 - 01.2008
Regional Managing Partner
ZENZATIONS INC.
01.2004 - 01.2006
Regional General Manager
DAMON’S INTERNATIONAL
01.2000 - 01.2004
Business Administration
University of Toledo
Health Administration
The Ohio State University