Brian Lohman

Market creation and development, techinical case support, educational and patient recruitment for the worlds FIRST and ONLY neuromodulation device for the treatment of cardiovascular disease. Key customer base includes cardiology, heart failure specialists and cardiac/vascular surgeons. Other areas of responsibility include working with healthcare professionals in navigating the prior authorization process for insurance coverage for patients as well as patient follow-up post implant.

• Lead vision, strategy, and execution of new business development and sales of implanted cardiac devices (pacemakers, defibrillators, loop recorders) within a 4-state territory in the Eastern US region
• Personally engage and build trusting relationships with qualified patients; market, sell, and provide end-to-end clinical product support for patients for the life cycle of the device
• Advise as subject matter expert (SME); provide technical assistance and address and resolve urgent and complex technical issues in OR
• Serve as Field Sales Trainer; develop scenarios and role plays to elevate engagement, accountability, and performance of sales agents
• Partner with Executive Management Team to establish and implement medium- and long-term growth strategy
• Selected Accomplishments: Grew region from 12 hospitals in Pittsburgh metro region to 71 hospitals in 4 states; created new Biotronik revenue in 14 new health systems across the region
• Only sales representative in Eastern region to partner with Pennsylvania's first Ambulatory Surgery Center (ASC) with cardiac focus; consulted on coding and reimbursement, earned trust as top vendor, and developed and implemented rebate program to guarantee device success in the ASC
• Cultivate strategic partnerships with a wide variety of medical professionals such as surgeons, cardiologists, and electrophysiologists to drive brand awareness and sales expansion.

• Formulated sales strategy and leveraged product knowledge to elevate sales of implantable pacemakers and defibrillators and service across hospitals serving the western PA area, including UPMC, Children's Hospital, St
• Clair Hospital, and Heritage Valley Health System
• Launched MRI safe pacemaker device into the Pittsburgh market
• Recipient, Presidents Club Award Finalist (2007, 2008), National Rep of the Quarter (2007), and 4X Regional Rep of the Quarter
• Increased revenue by triple digits, from $2M to $6M (2013).