Summary
Overview
Work History
Education
Skills
Timeline
Brian Oswald

Brian Oswald

Albuquerque,New Mexico

Summary

Broad business experience which includes experience in


  • Online Content Marketing
  • Retail Management
  • Restaurant Management
  • Sales Manager & Outside Sales
  • Strategic Human Resources Consultant
  • Co-Founder of Two Companies
  • Certified Holistic Health Coach

Overview

14
14
years of professional experience

Work History

Co-Owner

Wholehearted School Counseling
01.2016 - Current
  • Launched e-commerce store in the digital education space with my wife (she's a licensed school counselor and the product maker).


  • Ran content marketing strategy on social media, email, etc. Worked with advertisers. Handled customer service. Assisted with product iteration.


  • Grew to a 6-figure business in two years. Grew both FB and IG following to over 100,000 followers.



Sports Editor, Content Manager

Bleacher Report
07.2009 - 06.2018
  • Built out content operations for MMA section, including recruitment of writing staff, from scratch.


  • Worked directly with writers to create online text content on a daily basis for both Bleacher Report and our content partner CNN.com.


  • Responsible for meeting montly traffic goals. which supported company's revenue goals.o Analyzed user engagement and website traffic metrics.


  • Responsible for meeting all of my department's goals, while managing a yearly budget.


  • Worked with sales team to close 6-figure deals based on my liaison role in the sport.


  • Worked with the video team to create original content.


  • Won 'Employee of the Month' award twice; the first time for establishing cross-departmental best practices. The 2nd time for breaking the company's all-time monthly web traffic record for coverage of Floyd Mayweather vs. Connor McGregor.

Education

MBA - Business Administration And Management

Texas Tech University, Lubbock, TX
05.2007

Bachelor of Arts - Marketing

Texas Tech University, Lubbock, TX
05.2003

Skills

  • Customer Relationship Management
  • Brand-Building Strategies
  • Recruiting and Hiring
  • Food and Beverage Management
  • Employee Training
  • Budget Controls
  • Issue and Conflict Resolution
  • Strategic Content Planning
  • Business Development and Planning
  • Sales Expertise
  • Coaching and Mentoring
  • Profit and Revenue-Generating Strategies

Timeline

Co-Owner - Wholehearted School Counseling
01.2016 - Current
Sports Editor, Content Manager - Bleacher Report
07.2009 - 06.2018
Texas Tech University - MBA, Business Administration And Management
Texas Tech University - Bachelor of Arts, Marketing

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Brian Oswald