Open To Work
Brian Sather
Strategic Executive Leader
Park City,UT
Summary
Strategic executive leader with expertise in building and optimizing sales and marketing teams. Known for delivering consistent revenue growth through innovative strategies and effective team management.
Overview
23
23
years of professional experience
1
1
Certification
Work History
CEO/CRO
Blacksmith International
Park City, UT
02.2015 - Current
- Built and managed a team to achieve $10 million in revenue growth within three years.
- Developed data-driven strategies that increased client accounts to over 200.
- Managed over 50 employees across four countries.
- Built an incredible team of leaders that would walk through walls to deliver results.
Senior Director, Head of Technology Product Marketing
Apollo Education Group
San Francisco, CA
12.2011 - 11.2014
- Responsible for product strategy and go-to-market for a $100 million product development project.
- Led a cross-functional team for a successful product launch to 50,000 users.
- Implemented product sales and marketing discipline that streamlined development processes, reduced costs by 20%, and enabled a successful launch.
Managing Director/Vice-President of Sales and Marketing
Charles Schwab/Optionetics
San Francisco, CA
04.2002 - 12.2011
- Responsible for $35 million per year in revenue from new client acquisition channels, and $20 million per year in renewals and new product sales.
- Developed new product offerings resulting in $12 million per year in incremental revenue at nearly $0 incremental marketing spend.
- Delivered a key partnership that resulted in a sustainable 90% reduction in CPS across an important strategic category.
- Provided a strategic roadmap and leadership for multiple departments and over 50 employees within sales, marketing, and customer success.
- Responsible for $25 million per year in revenue from new market expansion.
- Responsible for a 60% increase in customer LTV through digital product creation and delivery.
Education
Bachelor of Arts -
University of Minnesota
Minneapolis, MN06.1994
Skills
- Strategic planning and execution
- Revenue growth strategies
- Team building and leadership
- Sales management and forecasting
- Market analysis and expansion
- Brand strategy development
- Strategic planning and execution
- Data-driven decision making
- Revenue growth strategies
- Product development and innovation
- Relationship building and negotiation
Accomplishments
- Drove market expansion that delivered over 150% increase in revenue over three years.
- I have gone from $0 to $10m within a three-year period and from $20m in annual revenue to $60m in a five-year period.
- Reduced cost per sale by 65% through marketing efficiency and data analysis.
- Increased LTV by 15% through new product creation and database marketing strategies.
Training
Certification in Business Administration, Babson College, This was a 13 week, in-person course designed to deliver the same content as the Babson MBA program to entrepreneurs.
Boards
- Board of Directors, 01/01/23, Present, PC Reads, Park City, UT
- Board of Governors, 01/01/17, 12/31/19, Utah Chamber of Commerce, Salt Lake City, UT
Affiliations
- Skiing Enthusiast
- Guitar Player
- Father and Husband
Certification
Certificate in Business Administration
Babson College, the #1 school in the U.S. for entrepreneurship, MBA equivalent. This was a 13 week, in- person course designed to deliver the same content as the Babson MBA program to entrepreneurs.
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Timeline
CEO/CRO
Blacksmith International
02.2015 - Current
Senior Director, Head of Technology Product Marketing
Apollo Education Group
12.2011 - 11.2014
Managing Director/Vice-President of Sales and Marketing
Charles Schwab/Optionetics
04.2002 - 12.2011
Bachelor of Arts -
University of Minnesota
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