Brian Worster

In this role I am responsible for the Research, Development, Launch and Marketing of DEWALT Concrete Placement and Finishing Power Tools as well as all DEWALT Rotary and Demolition Hammers. I network with and help guide Engineering, Finance, Channel, Legal, Supply and Brand teams to create profitable, premium, commercial construction grade products that fill category gaps and resonate with our users.

• Supervised Development Process of DEWALT Concrete Products
• Evaluated prototypes to ensure alignment with brand standards and customer needs.
• Conducted comprehensive market research to identify untapped opportunities for new product development or improvement of existing products.
• Oversaw development of 6 New Products For DEWALT Brand.
• Created product roadmaps to help guide product development processes and align with overall business goals.
• Boosted revenue through the successful launch of innovative products that met market demands and consumer needs.

• Developed and Launched 11 Successful Products Across DEWALT, Craftsman and Porter Cable Brands
• Developed comprehensive product roadmaps, setting clear vision and direction for development team.
• Collaborated with cross-functional teams to define product requirements and specifications.
• Managed full product lifecycle, from ideation through post-launch support, ensuring consistent quality control measures were in place.
• Collaborated with sales, marketing, and support teams to launch products on time and within budget.
• Conducted user testing sessions to gather insights and validate product concepts.

• Developed and maintained product roadmaps, ensuring alignment with company objectives and timelines.
• Oversaw user feedback collection, translating insights into actionable product improvements.
• Led product improvement and organization efforts to solidify and correct a fragmented and stagnant category
• Optimized product performance with data-driven analysis and continuous improvement initiatives.
• Spearheaded the creation of detailed user guides for enhanced usability of newly launched products.

• Responsible for building customer base of Mechanical, Electrical and Plumbing customers for RAM Tool in the Houston Area
• In 1 year grew MEP portfolio from 0 accounts and $0 in sales to 17 accounts and roughly $1.2 Million in Sales.
• Extensive cold calling and relationship building
• Networked with both office and jobsite key decision makers
• Maintained dozens of vendor relationships
• Creatively found untapped product verticals to get into the door of stubborn accounts

• Developed and maintained CAD models for custom Waterjet cutting applications.
• Collaborated with clients to determine project specifications and requirements.
• Provided technical support during installation and commissioning of Waterjet systems.
• Trained customers on operation and maintenance of Waterjet machinery.
• Visited clients to determine feasibility, analyze requirements and provide solution suggestions.

• Managed All Electrical Accounts in Gulf Coast Area
• Responsible For Driving Demand Through Maintaining Milwaukee Partner Relationships
• Managed Exclusivity Contract and Rebates
• Conducted Customer Safety and Product Trainings
• Managed Relationships with Union and Non-Union Trade Orgs
• Taught Courses at Training Schools to Create New Users with Apprentices

• Responsible for All Hardware Stores In the State of Texas
• Extensive B2B Sales working direct with Owners
• Extensive Travel (4 Nights a Week in Hotels)
• Grew Territory from $1.7 Million to $3.3 Million In Direct Sales
• Converted Key Customers to Milwaukee Brand (35 Store Conversions)
• Integral in ACE Hardware Partnering with Milwaukee through Pilot store management.