Briana Alamillo
Marketing Professional
Whittier,CA
Summary
Professional social media expert with proven track record of driving engagement and brand awareness. Skilled in Marketing coordination, strategic planning, and analytics with strong focus on team collaboration and achieving results. Reliable and adaptable, able to meet changing needs and deliver impactful social media campaigns. Strong communication skills and creative problem-solving abilities make valuable addition to any team.
Overview
5
5
years of professional experience
Work History
Social Media Coordinator / Marketing Assistance
Score Sports
09.2022 - 10.2025
- Developed and executed multi-platform social media strategies to enhance brand awareness and audience engagement.
- Managed editorial calendar and ensured consistent, timely posting of relevant, on-brand content across all channels.
- Created shareable, visually compelling content that resonated with followers and contributed to measurable audience growth.
- Monitored trends, community conversations, and feedback to inform content direction and maintain a positive brand reputation.
- Analyzed performance metrics and campaign insights to optimize content strategy and improve engagement rates.
- Collaborated on the creative development of product catalogs, contributing to cover design, page review, product descriptions, and overall layout consistency.
- Collaborated cross-functionally with designers, web developers, and marketing teams to align creative campaigns with brand objectives.
- Conducted competitor and trend analyses to identify best practices and opportunities for differentiation.
- Strengthened brand identity through consistent tone, messaging, and visual storytelling across all social platforms.
- Increased website traffic and conversions through effective cross-promotion and social-to-web integration.
- Utilized scheduling and analytics tools to streamline workflows and enhance posting efficiency.
- Developed tailored social media plans to build strong online presences for diverse audiences and client needs.
Social Media Manager /Administrative Assistant
Krazy Katz Moto
02.2021 - 01.2022
- Developed and implemented social media strategies to enhance brand visibility and engagement.
- Managed content calendars, ensuring timely delivery of posts across multiple platforms.
- Analyzed social media metrics to refine outreach strategies and improve user engagement.
- Collaborated with design teams to create visually appealing graphics for social campaigns.
- Engaged with online communities, fostering positive interactions and building brand loyalty.
- Oversaw paid advertising campaigns, optimizing ad performance based on analytical insights.
- Managed multiple social media platforms, ensuring a consistent brand voice and message.
- Photograph merchandise, manage photos, and update inventory through website.
Education
Bachelor of Arts - Communications
California State University, Fullerton
Fullerton, CA01-2021
Skills
- Social Media Strategy & Management
- Content Marketing & Development
- Digital Marketing & Brand Promotion
- Visual Storytelling & Creative Direction
- Audience Engagement & Community Building
- Cross-Platform Campaign Execution
- Social Listening & Trend Analysis
- Brand Awareness & Growth Strategy
- Problem-Solving & Strategic Thinking
Accomplishments
- Managed several digital marketing campaigns, overseeing strategy development from initiation to launch.
- Organically increased website visits 35% and new visitor hits 40% by overhauling pages on social media sites.
- Collaborated with Marketing team in the development of the 50 for 50 Fundraising Challenge campaigns.
Languages
Spanish
Professional Working
English
Native or Bilingual
Timeline
Social Media Coordinator / Marketing Assistance
Score Sports
09.2022 - 10.2025
Social Media Manager /Administrative Assistant
Krazy Katz Moto
02.2021 - 01.2022
Bachelor of Arts - Communications
California State University, Fullerton