BRIANA DAY

• Drive end-to-end digital marketing campaigns for Nike.com and Nike App, including content strategy, creative brief development, linking strategies, and flawless campaign execution to align with seasonal and fiscal goals for 10+ landing pages.

• Leverage data and analytics to optimize consumer journeys, improve engagement, and retain members while collaborating with cross-functional teams to create impactful, channel-specific creative assets and copy.

• Partner with creative, production, and analytics teams to deliver consumer-first experiences across Nike’s most visible platforms, ensuring on-time delivery and alignment with business priorities.

• Generated reports detailing findings and recommendations.

• Athletic Performance: Compete at the highest level of basketball by executing advanced skills, strategies, and teamwork during games and training sessions
• Brand Representation: Serve as a public ambassador for the team, league, and sponsors, engaging with fans, media, and communities to enhance visibility and reputation
• Professional Development: Continuously improve physical and mental performance through rigorous training, film study, and collaboration with coaches and performance staff

• Streamlined operational efficiency by identifying areas of improvement and developing targeted action plans.
• Assisted in organizing and overseeing assignments to drive operational excellence.
• Enhanced supervisory and leadership abilities by working closely with supervisor.
• Explained services and products to customers in friendly and engaging way.
• Maintained strict adherence to company policies, ensuring compliance with all relevant laws, regulations, and industry standards throughout daily operations for a team of 5+.
• Used company reports to analyze sales, gross profit and inventory activities.
• Managed and mentored team of 7 employees.