Summary
Overview
Work History
Education
Skills
Certification
Additional Experience
Timeline
Generic

Briana Fallon

Arlington,MA

Summary

Motivated and creative marketing graduate with hands-on experience in sales, brand promotion, and digital marketing. Skilled in developing and executing marketing strategies, engaging with customers, and managing content across social platforms. Experienced in relationship building, upselling, and driving customer loyalty. Strong communication, adaptability, and leadership skills that have been developed through fast-paced customer service roles.

Overview

3
3
years of professional experience
1
1
Certification

Work History

Server / Food Runner

Menotomy Tavern & Grill
Arlington, MA
07.2022 - Current
  • Build customer relationships by providing personalized recommendations, and fostering brand loyalty.
  • Train new hires, showcasing leadership, and communication skills.
  • Demonstrate adaptability in a fast-paced environment, resolving customer concerns quickly and professionally.
  • Trusted long-time employee responsible for closing down the restaurant and managing end-of-night operations.

Team Lead Marketing Intern

Elsabelle Paper Co.
North Andover, MA
01.2025 - 05.2025
  • Develop and implement a marketing strategy to increase brand awareness and customer engagement.
  • Create and manage social media content, including posts, stories, and promotions, to drive traffic and sales.
  • Research and analyze market trends to refine marketing strategies, and identify growth opportunities.
  • Network with potential customers and businesses to build brand partnerships and visibility.

Hostess / Food Runner / Busser / Server

North Andover Country Club
North Andover, MA
09.2023 - 05.2025
  • Promote special menu items and events, use persuasive communication to drive sales and enhance customer experience
  • Ensure a seamless dining experience through strong collaboration and problem-solving skills
  • Communicate effectively with diverse audiences, enhancing customer satisfaction and brand reputation

Education

Bachelor of Science - Business Administration, Concentration: Marketing

Merrimack College, Girard School of Business
North Andover, MA
05-2025

Skills

  • Marketing and sales: customer engagement, promotions, upselling, brand communication, social media marketing
  • Technical skills: Google Workspace (G Suite), Microsoft Word, Point of Sale systems
  • Interests: social media, makeup, indie-pop music, Cape Cod, running

Certification

Get a Job in Digital Marketing from Semrush Academy

  • Email marketing, networking, customer satisfaction, brand awareness

Social and Behavioral Research from CITI Program

  • Ethical decision making

Additional Experience

Winchester Country Club - Winchester, MA - Runner / Server | 05/2021 - 08/2021

  • Supported high-end clientele, maintaining brand image, and delivering a high-quality service experience.
  • Strengthened persuasive communication skills through upselling and personalized customer interactions.

D’Agostino’s Deli – Arlington, MA - Cashier | Aug 2020 – Aug 2021

  • Assisted in daily operations, balancing cash drawers and managing transactions efficiently
  • Developed product knowledge to enhance customer recommendations and sales

Ed Burns Arena – Arlington, MA - Front End Associate / Snack Bar Server | Nov 2018 – Dec 2020

  • Managed point-of-sale transactions, demonstrating proficiency in sales and operations
  • Provided customer service in a high-traffic environment, strengthening interpersonal skills

Timeline

Team Lead Marketing Intern

Elsabelle Paper Co.
01.2025 - 05.2025

Hostess / Food Runner / Busser / Server

North Andover Country Club
09.2023 - 05.2025

Server / Food Runner

Menotomy Tavern & Grill
07.2022 - Current

Bachelor of Science - Business Administration, Concentration: Marketing

Merrimack College, Girard School of Business

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