Summary
Overview
Work History
Education
Skills
Affiliations
Timeline
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Brianna Gonzalez

Dallas

Summary

Dynamic marketing professional with a proven track record at Wasserman, specializing in influencer marketing and end-to-end campaign execution for Fortune 500 brands. Skilled in the consumer economy, campaign data analysis, and client relationship management, consistently delivering impactful results by securing top talent and exceeding KPIs. Passionate about crafting culturally relevant, inclusive campaigns across health, wellness, fashion, and lifestyle that resonate with audiences and drive measurable success.

Overview

4
4
years of professional experience

Work History

Associate Manager, Creator Partnerships

Wasserman
Dallas
05.2025 - Current
  • Led end-to-end execution of multi-million dollar influencer marketing campaigns for Fortune 500 clients, including Samsung, Meta, Amazon, and others; overseeing sourcing, negotiating, creative brief ideation, campaign execution, and delivery against KPIs, while maintaining strong client communication.
  • Drove talent sourcing and vetting using data-driven insights to align influencer recommendations with client objectives, providing clear rationale, and securing top-performing partnerships.
  • Partnered cross-functionally with internal strategy, creative, and media teams to develop and optimize campaign strategies, ensuring alignment with client goals, and real-time performance data.
  • Acted as a trusted client partner, leading kick-off and status calls, proactively problem-solving, and delivering actionable recommendations that consistently exceeded expectations, resulting in client buy-in for an additional campaign based on the success of prior results, creative direction, and strategic guidance.

Consumer Direct Marketing, Experiences Intern

Nike
Los Angeles
06.2021 - Current
  • Supported Nike Experiences manager in building the strategy and operating model for partner experiences and events including Space Jam activation at The Grove
  • Lead the Nike Experiences process, on-boarding, relationship management, and event brief creation in partnership with Brand, Social & Community Impact, and Local Marketplace partners including Korea Town Run Club
  • Lead end-to-end Nike Experience strategy to create a seamless online consumer journey through the Nike app

Senior Coordinator, Creators WDTN

Wasserman
Dallas
10.2023 - 06.2024
  • Manage seamless execution of creator campaigns across diverse clients and verticals, ensuring alignment with client objectives and driving successful campaign outcomes
  • Lead Talent acquisition efforts to source, vet, analyze and secure high earning talent, contributing to the growth and success of talent roster
  • Lead Talent and Client Relations strategy to elevate overall engagement, acquisition, and retention through experiential events

Talent Coordinator

J1S
Dallas
06.2022 - 10.2023
  • Managed an exclusive roster of creators, overseeing all aspects of talent representation, including identifying lucrative campaign opportunities, negotiating favorable service agreements, and executing campaign delivery to surpass $1M in revenue.
  • Spearhead building a diverse network division of over 50 creators, successfully identifying and executing inbound and outbound campaign opportunities across multiple clients, resulting in substantial agency revenue growth.
  • Contributed to the success and growth of the team whose expertise and track record led to acquisition by Wasserman, a leading global entertainment agency, to launch and lead a new division.

Education

B.S - Communication Studies and Comparative Race & Ethnic Studies

Texas Christian University
Fort Worth, TX

Skills

  • Influencer marketing
  • Campaign execution
  • Data analysis
  • Contract negotiation
  • Client relationship management
  • Event coordination

Affiliations

  • Forbes BLK Member( 2023 - Current) Recognized as part of a community of exceptional Black leaders, entrepreneurs, professionals, and creators driving systemic change in business, culture, and society.
  • D1 NCAA Equestrian Athlete (2018 - 2022) Captain, 2x Academic All Big 12, First Team, NCEA Stand-Out Athlete

Timeline

Associate Manager, Creator Partnerships

Wasserman
05.2025 - Current

Senior Coordinator, Creators WDTN

Wasserman
10.2023 - 06.2024

Talent Coordinator

J1S
06.2022 - 10.2023

Consumer Direct Marketing, Experiences Intern

Nike
06.2021 - Current

B.S - Communication Studies and Comparative Race & Ethnic Studies

Texas Christian University

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