BRIANNA M. PERKINS
Jersey City,NJ
Summary
Results-driven Cosmetics Account Manager & Sales Leader with a proven track record of managing multi-location retail accounts, driving revenue growth, and strengthening brand presence across luxury beauty environments. Licensed Esthetician and Makeup Artist with expertise in account development, retail strategy, team education, and brand positioning. Recognized for building long-term partnerships, improving in-store performance, and executing high-impact product launches and activations.
Overview
15
15
years of professional experience
1
1
Certification
Work History
Account Manager, Retail & Education
Gen See Beauty
New York, NY
09.2024 - 03.2026
- Manage a portfolio of retail accounts across NYC, driving sales growth and brand consistency
- Build and maintain strong partnerships with store leadership and beauty teams to increase account performance along with overseeing execution of store events.
- Analyze sales metrics, forecasts, and KPIs to identify opportunities and improve revenue outcomes
- Lead product education and sales training sessions to elevate in-store selling effectiveness
- Execute in-store activations, promotions, and product launches to drive customer engagement
- Ensure visual merchandising and brand standards are consistently upheld across all accounts
- Oversee inventory tracking and distribution of promotional assets (GWP)
- Conduct competitive analysis and market research to refine brand strategy
- Deliver sales recaps and performance reports to internal stakeholders
Account Executive, Retail Partnerships
Josh Rosebrook Skincare
New York, NY
06.2022 - 03.2023
- Managed multiple high-volume retail accounts, increasing brand visibility and sales performance
- Partnered with store leadership to secure premium floor placement and execute brand activations
- Delivered hands-on product education and selling strategy training to beauty advisors
- Drove revenue through in-store events, promotions, and client engagement initiatives
- Monitored competitor activity and adjusted strategy to maintain competitive positioning
Lead Esthetician & Retail Sales Specialist
LifeSpa at Life Time
New York, NY
07.2022 - 10.2022
- Delivered customized skincare consultations while driving retail sales through targeted recommendations
- Promoted new launches and services, contributing to incremental revenue growth
- Represented the brand at events and client engagement initiatives
Luxury Beauty Sales & Lead Makeup Artist
Giorgio Armani
New York, NY
01.2019 - 12.2020
- Consistently exceeded daily sales targets (~$1,200+) through personalized consultations
- Built and retained a loyal client base, increasing repeat business and client lifetime value
- Trained team members on product knowledge, selling techniques, and client experience standards
Luxury Beauty Sales & Account Development Experience
Saks Fifth Avenue (Trish McEvoy), Sephora, Macy’s, Red Door Salon & Spa
New York, NY
01.2011 - 12.2019
- Lead make up artistry
- Drove consistent sales performance, achieving daily revenue targets (~$1,200+) through client consultations and tailored product recommendations
- Built and maintained a loyal client base, increasing repeat business and customer retention
- Delivered personalized consultations across diverse clientele, enhancing customer experience and conversion rates
- Trained and mentored beauty advisors on sales techniques, product knowledge, and upselling strategies
- Managed team operations, scheduling, and performance for up to 6 associates in a fast-paced retail environment
- Partnered with vendors and brand representatives to support product launches, promotions, and in-store initiatives
- Maintained inventory, merchandising standards, and operational efficiency to support sales growth
- Led makeup artistry services, events, and client education to increase brand awareness and engagement
Education
Esthetics License - undefined
Christine Valmy International School
A.A. - Fashion Design
Wood Tobe-Coburn School
Skills
- Executed strategic account management initiatives to ensure client satisfaction and retention
- Implemented strategies to expand portfolio offerings and meet evolving client needs
- Formulated comprehensive retail sales strategies aimed at maximizing revenue and market presence
- Implemented processes to ensure timely execution of tasks and adherence to project timelines
- Cultivated and maintained strategic relationships across multiple stores to support business objectives
- Developed and implemented training modules for beauty advisors to improve sales techniques and client engagement
- Oversaw project development initiatives by coordinating with cross-functional teams to align objectives Drove the execution of strategic plans to optimize project outcomes Championed the integration of innovative solutions to improve overall project performance
- Product Launches
- Brand Activations
- Sales Analytics
- Performance Tracking
- Visual Merchandising
- Brand Standards
- Inventory Oversight
- Operations Oversight
- Luxury Client Experience
- Strategic Partnerships
Certification
Hydrafacial Certification
NYS Esthetics License (Partially)
Barbicide certification
Timeline
Account Manager, Retail & Education
Gen See Beauty
09.2024 - 03.2026
Lead Esthetician & Retail Sales Specialist
LifeSpa at Life Time
07.2022 - 10.2022
Account Executive, Retail Partnerships
Josh Rosebrook Skincare
06.2022 - 03.2023
Luxury Beauty Sales & Lead Makeup Artist
Giorgio Armani
01.2019 - 12.2020
Luxury Beauty Sales & Account Development Experience
Saks Fifth Avenue (Trish McEvoy), Sephora, Macy’s, Red Door Salon & Spa
01.2011 - 12.2019
Esthetics License - undefined
Christine Valmy International School
A.A. - Fashion Design
Wood Tobe-Coburn School