Brianna Shirley
Summary
A self-starter at heart and highly eager to continue growing my career in marketing. A expansive experience level that span's from event coordination, marketing and content writing, project management, reporting and analytics, benefits, and vendor relations. A natural drive to be successful, education, and years of experience with customer service leads to a well-rounded team member that brings fresh perspective.
Overview
1
1
year of professional experience
1
1
Certification
Work History
Wellness Program Marketing Specialist
U-Haul International
10.2023 - Current
- Coordinate programs and activities as well as create articles and resources associated with U-Haul Company’s Wellness Programs.
- Assist with all wellness-related events, content creation, program marketing, and program analysis.
- Assist in the operations of the onsite corporate fitness center, medical clinic, and dental facility.
- Drove marketing initiatives based off of monthly reporting and analytics.
- Increased monthly benefit marketing emails open rate by 10%.
- Invigorated the program with creative ideas and streamlined the program messaging.
Digital Marketing Intern
ENC
03.2023 - 05.2023
- Oversaw preparation of marketing images and video.
- Worked in Shopify and GoDaddy to build websites.
- Created email campaigns.
- Oversaw digital marketing analytics and digital strategy.
- Set up Google Analytics for ENC Agency and created monthly reporting.
Education
Master of Science - Digital Audience Strategy
Arizona State University
Tempe, AZ2023
Bachelor of Science - Sociology
Arizona State University
Tempe, AZ12.2021
Skills
- Vendor Relations
- Benefit Analysis
- Project Management
- Wellness Benefit Management
- Marketing Strategy
- Content Creation
- Email Marketing
- Event Planning
- Customer Service
Certification
- Mental Health First Aid
- HIPA Training
- Hubspot Social Media Marketing
Timeline
Wellness Program Marketing Specialist
U-Haul International
10.2023 - Current
Digital Marketing Intern
ENC
03.2023 - 05.2023
Master of Science - Digital Audience Strategy
Arizona State University
Bachelor of Science - Sociology
Arizona State University
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