Results-driven IT professional with 5+ years of experience in Salesforce administration, data analysis, and marketing campaign management. Proven track record of driving field engagement and executing successful enablement campaigns. Adept at building strategies to connect programs with clear business results, aligning with company growth objectives. Experienced in Salesforce Marketing Cloud, including executing email marketing campaigns and managing content. Skilled in cross-functional collaboration, working effectively with sales, marketing, communications, and operations teams. Proficient in standardizing and scaling engagement mechanisms globally across markets and segments. Expertise in defining metrics and establishing tracking processes to measure campaign impact on business results. Combines strong technical skills with a data-driven approach to solve complex business challenges and drive organizational success.