Bridget Cappello
King Of Prussia,PA
Summary
Highly qualified in Aesthetic Sales, including Capital Sales and injectables. Hunter, utilizes every method of discovering new opportunities with high close rate. Team player, consistently works with co-workers to develop new sales approaches. Passionate about new technologies and opportunities to help my customers grow revenue YOY.
Overview
24
24
years of professional experience
Work History
Capital Sales Manager
BeautyHealth - HydraFacial
02.2020 - 05.2023
- Developed and closed qualified leads by high level of cold calling, working closely with other aesthetic reps in territory, skin care, devices, injectables and inside sales leads.
- Call points: Plastic Surgeons, MedSpas, Dermatologists, solo estheticians.
- Conducted discovery and other pre-sales calls with prospects, timing of purchase, ability to finance, if needed.
- Educate and qualify inbound/outbound leads to create sales ready opportunities via phone and/or email.
- Successfully worked high profile trade shows, presented benefits and ROI on the spot and closed many deals at shows.
- Clearly demonstrated ROI and maximizing practice revenue.
- Achieved 107% to quota 2020
- Achieved 127% to quota 2021
- Achieved 104% to quota 2022
- Ranked #11 out of 46 as of May 2023
- Sold over 120 units/year.
- Launched Syndeo March 2022 and converted over 70% of existing customers to trade up from the MD Elite model.
Inside Aesthetic Account Manager
Amplity Health/Galderma
04.2018 - 01.2020
- Winner of highest Dysport sales covering 450 targets Q1, Q3, Q4 and highest filler sales Q4 2019 (amongst team of 10 ISRs).
- Profile and managed targeted list of HCPs to provide value-added benefits (utilization of ASPIRE, GAIN platform, promos, strong business acumen) to grow Galderma injectable portfolio.
- Successfully ran 7 high profile open territoterritories in LA region including San Diego, La Jolla, Hawaii, Beverly Hills, Newport Beach, Pasadena and San Fernando Valley due to open territories/maternity leave.
- Achieved 106% attainment for the Pasadena territory while rep was on maternity leave.
- Built successful partnerships with outside account managers and RSDs, identifying SWOT analysis within each territory, developing strategic business plans for key accounts, maximizing portfolio penetration.
- Implemented pull-through strategies with key accounts to keep ordering patterns at or above goal quarter over quarter.
Contract Inside Sales Representative
Ashfield Healthcare/Pfizer Vaccines
01.2018 - 04.2018
- Promoted to College Health team to optimize MenB vaccination initiatives across the country. Responsibilities included presenting the importance of MenB outbreaks and subsequently gaining university commitments to make Trumenba a mandatory vaccination for incoming freshmen.
- Successfully implemented call plan and resource strategies developed with management to meet/exceed product business objectives for assigned geographies and territories.
- Established and maintained relationships with PHRs and DBMs for the purpose of strategic planning for the transparent management of the adult and adolescent vaccine business.
Owner/Operator
Styled By Bridget
06.2011 - 12.2017
- Provided clients with customized apparel fashion styling, based on existing pieces, wardrobe editing and shopping.
- Developed personalized shopping experiences for diverse client base by providing individualized attention and advanced knowledge of trends and styles.
- Grew profits from $0 to $120K at the end of my tenure, growing client base to over 200, hiring temp workers as needed.Maintained steady pipeline of business via social media advertising, referrals and repeat business as well as presenting at styling shows at local salons and professional women's groups.
- Partnered with fashion houses and charitable foundations, including Nicole Miller, Justice Rescue Organization, Dress for Success, Skirt Boutique, Stella & Dot, Fabulous Shoe Night, Society of Professional Women, Laurel House, Main Line Fashion Week, Fox Chase Cancer Center, Main Line Today and the Alzheimer's Association.
Senior Territory Manager
DJO Global
01.2005 - 03.2011
- Sold extensive assortment of orthopedic devices, including external/internal bone growth and spinal stimulators.
- Call points: Orthopedic Surgeons, Podiatrists, Purchasing Departments and C-Suite executives at private offices, hospitals, surgical centers and clinics.
- Prospected for new business via cold calling, coordinating with DME companies, co-selling with other orthopedic reps, ad campaigns, promotional events and trade shows.
- Assisted with trauma and spine cases, trusted as a valued resource by surgeons and nurses 24/7.
- Gave concise sales presentations to surgeons, medical staff, assisted with buy and bill purchasing and Medicare reimreimbursemen.
- 2006 - Promoted to Senior Territory Manager
- 2006 - Selected by management to serve on Mentor Council, training and developing new hires across the country on ride-alongs as well as assessed them on physician sales presentations.
- Increased YOY profit by 25%.
- Continually won conversions from Biomet, Smith Nephew due to outstanding customer service and recognizing customer needs.
- Exceeded/met quota all years of tenure.
- 2006 - Rookie of the Year achieving 126% to quota.
Professional Sales Representative
Purdue Pharma
11.2003 - 06.2004
- Recruited to drive sales of OxyContin, Spectracef and Uniphyl.
- Call points: Pain Specialists, Neurologists/Neurosurgeons, Rheumatologists, Orthopedic Surgeons, Oncologists, PCPs.
- 2004- Increased sales by 131% over previous quarter, be end of Q1.
- 2003- Achieved record sales for OxyContin, ranking top 10% in the nation, exceeding goal by 140%.
Pain Specialist
Ligand Pharmaceuticals, INC
02.2003 - 10.2003
- Recruited to establish market share for Avinza (extended-release Morphine) to Pain Management Specialists, Oncologists, Orthopedic Surgeons, Rheumatologists and Neurosurgeons for a start-up company.
- 2003- Brought on 35 new account, including multiple conversions from OxyContin contracts.
- 2003- Brought territory rank to to top 25% of 75 reps in country within 6 months.
Specialty Hospital Representative
Organon Pharmaceuticals
10.2001 - 11.2002
- 2002 - Ranked #1 in country for Zemuron (muscle relaxant injection) sales , Q3 out of 230 reps.
- 2001-2002 - Consistently ranked top 10% for market share and market share growth of Remeron (anti-depressant).
Anti Infective/GI Specialist
Abbott Laboratories
11.1999 - 10.2001
- 2001 - Won formulary status for Biaxin XL at major teaching institution, including Jefferson Hospital and HUP.
- 2000- 3x contest winner for Prevacid and Biaxin sales.
- 2000 - Rookie of the Year, Northeast Region.
Account Executive/Outside Sales Representative
YellowBook
01.1999 - 10.1999
- Honed "one call close" selling skills,
- Cold called door to door to uncover leads.
- Ranked top 5% each month, out of 49 representative.
- Rookie of the Month , 3 out of first 4 months,
- Attended intense 3 month training class, including working the Annapolis, MD market to graduate from training program.
Education
Bachelor of Arts - Broadcast Journalism
University of Delaware
Newark, DESkills
Capital Sales - Aesthetics
Negotiation
Consistent National Ranking
Lead Generation
Start up Experience
Concise Sales Presentations
SalesForce
Medical Device/Pharmaceutical Sales
Timeline
Capital Sales Manager
BeautyHealth - HydraFacial
02.2020 - 05.2023
Inside Aesthetic Account Manager
Amplity Health/Galderma
04.2018 - 01.2020
Contract Inside Sales Representative
Ashfield Healthcare/Pfizer Vaccines
01.2018 - 04.2018
Owner/Operator
Styled By Bridget
06.2011 - 12.2017
Senior Territory Manager
DJO Global
01.2005 - 03.2011
Professional Sales Representative
Purdue Pharma
11.2003 - 06.2004
Pain Specialist
Ligand Pharmaceuticals, INC
02.2003 - 10.2003
Specialty Hospital Representative
Organon Pharmaceuticals
10.2001 - 11.2002
Anti Infective/GI Specialist
Abbott Laboratories
11.1999 - 10.2001
Account Executive/Outside Sales Representative
YellowBook
01.1999 - 10.1999
Bachelor of Arts - Broadcast Journalism
University of Delaware