Britney Lester
Memphis
Summary
Multifaceted communications specialist helping clients effectively communicate both internally and externally. Committed to maintaining open communications with staff members and superiors in an ongoing effort to increase the effectiveness of communications and address weaknesses. Dedicated to utilizing knowledge of incident communications to manage online impressions and produce relevant content. (Relocating to Charlotte, NC.)
Overview
9
9
years of professional experience
Work History
Communications & Engagement Specialist
Charles River Laboratories
01.2021 - 09.2023
- Monitored and managed communications strategies and provided training to five associates.
- Assist in preparing quarterly metrics reports to determine the effectiveness of communications efforts and pinpoint areas needing improvement.
- Coordinated efforts with the communications director, improving media coverage by 90%.
- Represented the company at 15 events and corporate presentations, often handling media issues.
- Conducted regular follow-ups with clients to ensure satisfaction and address any concerns that may arise.
- Built and maintained positive relationships with the public by utilizing strategic plans.
Marketing Communications Specialist
Memphis Area Association Of Realtors
08.2018 - 02.2021
- Coordinated with marketing staff to improve engagements with clients.
- Tracked KPIs and completed full analytics of digital campaigns.
- Prepared training materials for new hires and updated training classes for current employees about 21st century communications techniques.
- Collaborated with cross-functional teams to develop and implement market research strategies.
- Developed and implemented targeted strategies, improving the reach of specific customers by 65%.
- .Provided guidance in the development of video content highlighting products or services offerings.
Communications Administrator
University Of Tennessee, Knoxville
10.2014 - 08.2018
- Updated website and social media pages with well-coordinated communications aimed at conveying information, generating interest and mitigating negative press by 85%.
- Created content for the company intranet and regularly posted documents, updates and clear communications pathways.
- Wrote and edited content for operations, marketing and public relations needs.
- Built communications toolkits for offices to leverage outside partnerships and available resources effectively.
- Captured new customers by optimizing business strategies and launching products to diversify offerings.
- Led team of marketing professionals, offering mentoring and coaching to build knowledge and skills.
Education
Master of Arts - Digital Communications And Media
University of Memphis
Memphis, TN12.2026
Bachelor of Arts - Professional Studies
University of Memphis
Memphis, TN05.2014
Skills
- Content production and management
- Crisis Response
- Trends Analysis
- Web Content Creation
- Brand Messaging
- Project management
- Copywriting and editing
- Marketing and public relations strategy development
- Adobe Photoshop
- Content Management Systems (CMS)
- Time management
- Teamwork and collaboration
Summary of Qualifications
- Ability to effectively manage multiple media platforms.
- Proven ability to analyze metrics to determine any weaknesses in communications efforts.
- Sound technical expertise pertaining to web content and setting up digital media pages.
- Excellent interpersonal and organizational skills.
Timeline
Communications & Engagement Specialist
Charles River Laboratories
01.2021 - 09.2023
Marketing Communications Specialist
Memphis Area Association Of Realtors
08.2018 - 02.2021
Communications Administrator
University Of Tennessee, Knoxville
10.2014 - 08.2018
Master of Arts - Digital Communications And Media
University of Memphis
Bachelor of Arts - Professional Studies
University of Memphis
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