Britt Espinosa
Senior Product Manager
Snohomish,WA
Summary
Accomplished Senior Product Manager with a proven track record at NI (National Instruments). Led SaaS product development, achieving over $1m in revenue growth. Expert in product lifecycle management and UI/UX design. Excel in cross-functional collaboration, significantly enhancing product success and customer satisfaction.
Overview
8
8
years of professional experience
4
4
years of post-secondary education
Work History
Senior Product Manager
NI (National Instruments)
Austin, TX
02.2022 - Current
- Lead SaaS product development and go-to-market strategy for NI's educational brand, Digilent. Grew revenue from $30k to $1m+ by revamping existing products and launching new ones.
- Revitalized circuit simulator SaaS product, Multisim Live, with new pricing model, geo-based pricing features, new support ticketing system, and bulk licenses self-service portal; growing paying customer base from 400 to 8,000+.
- Initiated, managed, and launched IoT and data analytics SaaS product, EveryMeasure. Collaborated with director of engineering to define features, user stories, data pipelines, pricing, and roadmap. Managed product backlog in Azure DevOps and designed UI/UX in Figma.
- Led development of 'My Products' customer portal and SSO experience, managing entire process from specification to UI/UX design.
- Oversaw selection and implementation of new marketing automation system. Successfully migrated and integrated 1.6m+ user accounts across several data silos.
- Collaborated cross-functionally with marketing, engineering, operations, logistics, and sourcing teams to ensure product success and customer happiness.
Co-Founder and Chief Revenue Officer
Tulu Systems
Seattle, WA
02.2018 - 01.2022
- Developed and launched an IoT cloud platform for monitoring commercial mechanical systems, leading the product from concept to launch. Defined the product roadmap and go-to-market strategy, growing the company from pre-revenue to $500K ARR.
- Designed a channel selling partnership program for mechanical companies. Successfully established and launched partnerships with three $100+ million companies, and oversaw program training for 20+ sales reps, and 10+ operations staff.
- Launched diagnostic reports feature, partner estimating tool, real-time data visualization feature, and fault management cloud portal, reducing field labor hours by 80%, doubling partner sales and profitability in 2020, and cutting service contract costs for building owners by 15% YoY.
Solutions Strategist
Vital Mechanical
Renton, WA
09.2016 - 02.2019
- Revamped and differentiated maintenance product offering through service cloud technology implementation. Designed the go-to-market strategy and sales process, resulting in $2m of new ARR, a 400% growth over 2.5 years, and $6m in project sales.
- Self-implemented Salesforce CRM along with 4 other software APIs.
- The sales team of 3 was in the top 1% in the industry for year-over-year growth.
- Tripled the number of accounts added per year and increased the average account size by 15%.
Education
Bachelor of Arts - Business Management
Northwest University
Kirkland, WA 08.2012 - 05.2016
Skills
Product Roadmaps
Product Lifecycle Management
Azure DevOps
Data pipelines
Go-to-market strategy
UI/UX design
User research
API Integration & Implementation
Marketing automation
Google analytics
IoT systems
SaaS development
Timeline
Senior Product Manager
NI (National Instruments)
02.2022 - Current
Co-Founder and Chief Revenue Officer
Tulu Systems
02.2018 - 01.2022
Solutions Strategist
Vital Mechanical
09.2016 - 02.2019
Bachelor of Arts - Business Management
Northwest University
08.2012 - 05.2016
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