Summary
Overview
Work History
Education
Skills
Timeline
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Brittany Blacksmith

Taylor Lake Village,TX

Summary

Strategic and results-driven business development leader with extensive experience driving growth initiatives in complex healthcare environments. Proven track record in market expansion, referral optimization, service line development, and cross-functional collaboration. Adept at aligning clinical and operational goals to strategic imperatives, managing compliance, and leveraging market intelligence to improve performance. Skilled in physician relations, CRM management, and competitive positioning to support volume growth.

Overview

13
13
years of professional experience

Work History

Director, Physician & Provider Relations

HCA Houston Healthcare
10.2020 - Current
  • Develop and execute strategic growth initiatives to expand healthcare services and partnerships
  • Conduct market research and competitive analysis to inform strategic planning and build five year strategic plan
  • Manage business development pipeline and maintain CRM for tracking and reporting
  • Partner with senior leadership team to identify growth opportunities and barriers for key service lines based on hospital business plan and growth initiatives
  • Established monthly fertility education series to drive community awareness and growth
  • Compile and deliver monthly reports outlining business opportunities, challenges, and strategies for new growth
  • Serve as hospital physician engagement champion, forming quarterly action plans based on physician feedback
  • Improved targeted physician satisfaction metrics, with a 28% rise in engagement and a 25% boost in workplace favorability
  • Collaborate with the division marketing team to identify and implement collateral for key service line initiatives
  • Led key hospital operations initiatives, which led to increased block utilization, surgery scheduling, and direct admit process
  • Creation and implementation of resource portal for office staff to easily access key forms, processes, and updates

Senior Market Development Representative

Baylor St Luke's Medical Center
06.2015 - 10.2020
  • Promote targeted specialty service lines to physicians and hospital communities in primary and secondary service area (cardiology, cardiovascular surgery, transplant).
  • Collaborate with division and senior leadership team to identify physician referral patterns and trends for strategic service line initiatives to support 881 bed hospital.
  • Assisted in 100-day robotic cardiovascular surgery growth initiative to increase collaboration between supporting departments.
  • 37% robotic CV surgical growth between FY19 Q3 and Q4.
  • Interpret contribution margins and areas for potential growth opportunities.
  • Developed Baylor St. Luke's physician engagement strategy to increase physician satisfaction for FY20.
  • Established annual transplant conference with over 300 attendees.
  • Formalized BSLMC onboarding process for new physicians in coordination with key service line leaders.
  • Oversee call planning and call routing protocols for South Houston market.
  • Established quarterly networking events to reduce out migration.
  • Served as interim Executive Director of Market Development managing 6 representatives across 4 facilities for 11 months.

Business Development Manager-South Texas

Angels of Care Pediatric Home Health
10.2013 - 06.2015
  • Execute a weekly, monthly, and quarterly strategy to increase market share through key account development (Houston, Austin, San Antonio).
  • Work directly with front-line employees, managers, and therapists to ensure best experience for provider and patient.
  • Represent company at trade association meetings to promote services and recruitment.
  • Create action plans based on opportunities identified within the territory and in line with company goals and objectives.
  • Attend a variety of networking events to increase and maintain involvement in the community.

North Region Marketing Manager

Angels of Care Pediatric Home Health
02.2013 - 10.2013
  • Responsible for hosting after-hour events for referrals sources to generate new business in designated territory.
  • Participate in the process of creating new marketing initiatives and tools.
  • Collaborate with Chief Marketing Officer to form strategic outreach plan for North Dallas territory to maximize coverage of both existing and prospective accounts.

Sales Representative

Lincare Inc.
05.2012 - 02.2013
  • Establish and sustain relationships with referral sources in the Central Arkansas service region.
  • Conduct in-service for referral sources, educating them on Lincare products & services most appropriate for their patient base.
  • Partner with management, staff, and other functional areas within the company to drive sales growth.
  • Enhanced provider satisfaction by addressing concerns promptly and providing exceptional service.

Education

Bachelor of Science - Human Development, Child Development

University of Arkansas
Fayetteville, AR

Master of Arts - Healthcare Administration

University of Arizona
01-2024

Skills

  • Strategic Planning
  • Budget/Expense Management
  • Time Management
  • Business Development
  • Issues Resolution
  • Physician Engagement
  • Financial Analysis
  • Problem Solving
  • Decision-Making
  • Relationship building

Timeline

Director, Physician & Provider Relations

HCA Houston Healthcare
10.2020 - Current

Senior Market Development Representative

Baylor St Luke's Medical Center
06.2015 - 10.2020

Business Development Manager-South Texas

Angels of Care Pediatric Home Health
10.2013 - 06.2015

North Region Marketing Manager

Angels of Care Pediatric Home Health
02.2013 - 10.2013

Sales Representative

Lincare Inc.
05.2012 - 02.2013

Bachelor of Science - Human Development, Child Development

University of Arkansas

Master of Arts - Healthcare Administration

University of Arizona

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Brittany Blacksmith