Oracle
John Aguilar III
Market Development And Sales
Jacksonville,FL
Summary
Over 10 years of experience in Strategy, Sales, CPG, Executive Leadership, Non-Profit Leadership, Management, E-commerce, and Customer Success Management. Skilled in coaching, distributor management, relationship building, strategic planning, and project management. Proven ability to learn quickly, adapt to complex situations, and exceed expectations. Committed to lifelong learning, personal development, and integrity. Results-focused with a knack for developing strategies that enhance individual and team performance. Excellent communicator with the ability to build strong relationships with stakeholders, team members, and clients.
Overview
6
6
years of professional experience
Work History
Market Development Representative
Sazerac Company
12.2022 - Current
- Developed business solutions to generate volume and velocity for Sazerac brands in a top-performing territory.
- Achieved Top 2 Performer status out of 44 representatives.
- Generated over $1M in new revenue in the first year.
- Launched multiple new brands and go-to-market (GTM) strategies.
- Managed a territory of 70+ accounts, with a mix of on-premise (15%) and off-premise (85%) locations.
- Oversaw third-party distributor relationships for a portfolio of 350+ products.
- Increased priority brand distribution and growth by 18% in Y23 and 32% in Y24.
- Boosted revenue of the #2 buying group in Florida to over $4.6 million.
- Created and executed brand strategies that increased ROI for accounts by 2-3.5 times.
- Led key account strategy and relationships for a 22+ store buying group.
- Supported local teams with ideas, solutions, and execution strategies.
- Drove market growth to +12% over 3 months, compared to the national average of +2.8%.
- Achieved +1278% growth in two accounts over 3 months.
- Conducted business reviews with strategies for immediate and long-term goals.
Senior Account Manager
PepsiCo
05.2020 - 12.2022
- Key Decision Maker (KDM) for regional grocery chains like Walmart, Publix, and Winn-Dixie.
- Sold into Big Box retailers, including Walmart, Target, Dollar General, and Circle K.
- Exceeded quotas in the Southeast Region by an average of 44% annually.
- Developed strategies, built rapport, expanded, and upsold to meet OKRs and KPIs.
- Managed 3 routes and supported 17 others, achieving double-digit growth for the district.
- Trained new hires and led the college Leadership Program.
- Awarded 2021 and 2022 Pacesetter of the Region and part of the Herman Lay Award team.
- Developed and delivered email and SMS marketing campaigns.
- Launched and managed e-commerce and client success for 142+ accounts, growing the book of business by 16%.
- Key Account Manager, consistently exceeding sales goals by a minimum of 22% quarterly.
- Increased customer satisfaction and retention from 80% to 98%.
- Promoted inclusiveness and diversity in the marketplace.
- Assisted in negotiating long-term contracts with franchise owners and affiliates.
COO and Director of Customer Success
Austin McCulloh Advising (Part-time)
06.2022 - 09.2022
- Achieved ARR of $250k, increasing by 22% in 60 days.
- Extended contract from 60 to 120 days due to acquisition.
- Drove revenue growth by 63% in 90 days.
- Managed SaaS onboarding and project management.
- Reduced churn rate from 12.4% to under 1.8%.
Regional Executive Director
YMCA Of The USA (National Resource Office)
09.2019 - 06.2020
- Established key partnerships with industry leaders to drive business growth and collaboration.
- Drove market expansion efforts through competitor analysis and targeted marketing campaigns.
- Expanded regional presence into new territories through successful market research, analysis, strategy development, and execution efforts.
Regional Sport Director
YMCA Of The USA (National Resource Office)
07.2018 - 09.2019
Education
MBA - Business Administration And Management
Southeastern University
05.2001 -
BBA - Business Administration And Management
Southeastern University
05.2001 -
Bachelor of Science - Sport And Fitness Administration/ Management
Southeastern University
05.2001 -
Skills
- Business Development Strategy
- Sales Management
- Strategic Sales Planning and Forecasting
- Key Account Management and Consultative Sales
- Customer Relationship Building and Nurturing
- P&L Management
- Cross-Functional Strategy
- Market Analysis
- Executive Leadership
- Nonprofit Leadership and Strategy
- Finance and Forecasting
Software
Slack
HubSpot
Geotab
Kennected
Salesforce
Saleshub
Excel
Microsoft Office 360
Karma
Dri-view
Power BI
Yammer
Timeline
Market Development Representative
Sazerac Company
12.2022 - Current
COO and Director of Customer Success
Austin McCulloh Advising (Part-time)
06.2022 - 09.2022
Senior Account Manager
PepsiCo
05.2020 - 12.2022
Regional Executive Director
YMCA Of The USA (National Resource Office)
09.2019 - 06.2020
Regional Sport Director
YMCA Of The USA (National Resource Office)
07.2018 - 09.2019
MBA - Business Administration And Management
Southeastern University
05.2001 -
BBA - Business Administration And Management
Southeastern University
05.2001 -
Bachelor of Science - Sport And Fitness Administration/ Management
Southeastern University
05.2001 -
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