Liz Hernandez
Las Vegas,United
Summary
Organized and dependable candidate successful at managing multiple priorities with a positive attitude. Willingness to take professional challenges utilizing interpersonal skills, excellent time management and problem-solving skills
Overview
15
15
years of professional experience
Work History
Market Development Representative
Sazerac Company
03.2022 - Current
- Build brands, maximize distribution and be the main point of contact for accounts in the assigned territory
- Lead distributors in-store selling, merchandising, marketing and execution for accounts
- Plan and implement programs to deliver distribution, merchandising, display, and retail promotional objectives
- Monitor agreed upon Key Performance Indicators (KPI's) with key customers
- Creating and managing solutions to grow assigned accounts business, while driving results that deliver market share growth for Sazerac brands
- Impact:
- Increased volume by 25% and exceeded distribution goals for Brands across Sazerac’s portfolio.second quarter placed Top 10 MDR sales Nationwide
Area Sales Representative
NV/UT, Spindrift Beverage Co, Inc
10.2019 - 03.2022
- Build the Brand
- Own the number” mentality – Deliver the company’s KPIs for the defined area
- Optimize shelf space, merchandise product and build displays to drive sales growth
- Drive consumer awareness of the brand through use of coupons, point of sale material, sampling events and in store execution of sales promotions
- Seek every opportunity to educate consumers in stores on what makes our brand the best in the category
- Ensure quality, rotate product and remove damaged packages
- Execute demos and samplings as necessary
- Deep Relationship Builder with Retailers
- Build and promote positive rapport with key contacts in stores
- Achieve mutually beneficial agreements through skilled negotiation
- Support and contribute to a culture that is consistent with the overall organization and emphasizes the values of the Company
- Carry the bag” mentality – willingness to do whatever it takes any time and as much as necessary to grow the brand including demos, display selling/building and market blitzes outside of home territory
Sales Consultant
Breakthru Beverage Group, Liz Hernandez - page
05.2016 - 09.2019
- Off Premise Wine and Spirits sales consultant for Multicultural Market
- Plan and execute a daily schedule of sales calls on a pre-determined route
- Meet with account representatives on a regular basis; work with supplier representatives to promote sales; increase revenue and distribution
- Effectively plan on a daily, weekly, monthly and quarterly basis, in order to meet quotas and distribution objectives to increase market share, space allocation and customer service
- Mutilcultural route: assist Key Account Manager with wine/spirits large quantity buys
Bartender
Levy Restaurants
10.2015 - 10.2018
- Seasonal Bartender for Las Vegas Speedway events: Nascar, EDC, Drag Racing
- Recount stock at the end of event
Sales Consultant
Wirtz Beverage Nevada
08.2012 - 10.2015
- Use time management skills to successfully perform activities as assigned
- Maintain excellent relationship with store managers and continuously promote the company’s brands
- Effectively plan on a daily basis with quota and distribution objectives
- Service and improve the marketability of our products through shelf management, display position and frequency; concept selling and price point management
- Extra company knowledge :
- Router Merchandiser backup
Customer Service Manager
Walmart
10.2008 - 10.2012
- Assure schedule adequacy
- Solve employee & customer concerns
- Handle large sums of money
- Manage cashiers on the sales floor
- File financial documents for the store
Education
Bachelor of Business Administration (BBA) - Business Administration
University of Phoenix
2013
Skills
- Teamwork
- Interpersonal Skills
- Key Performance Indicators
- Market Development
- Key Account Development
- Customer Engagement Strategies
- Self Starter
- Customer Relationship Management
- Market Share Growth
- Interpersonal Communication Skills
- Business Development and Planning
- Brand Development
- Strategic Account Planning
- Supplier Relationships
- Inbound and Outbound Leads
- Microsoft Office
- Written Communication
- Customer Meeting Organization
Languages
Spanish
Native or Bilingual
Timeline
Market Development Representative
Sazerac Company
03.2022 - Current
Area Sales Representative
NV/UT, Spindrift Beverage Co, Inc
10.2019 - 03.2022
Sales Consultant
Breakthru Beverage Group, Liz Hernandez - page
05.2016 - 09.2019
Bartender
Levy Restaurants
10.2015 - 10.2018
Sales Consultant
Wirtz Beverage Nevada
08.2012 - 10.2015
Customer Service Manager
Walmart
10.2008 - 10.2012
Bachelor of Business Administration (BBA) - Business Administration
University of Phoenix
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