Brittany Njissang
Dallas,TX
Summary
Marketing and Product leader with 7+ years of experience launching products and features that empower entrepreneurs, creators, and fans to focus on their passions. With expertise across HR tech, FinTech, eCommerce, and music streaming, I excel at identifying customer pain points and crafting impactful solutions.
Overview
9
9
years of professional experience
Work History
Product Marketing Manager
Tidal
01.2024 - 10.2024
- Led the product development for the User Engagement squad which consisted of 7 developers (Android, iOS, Web, Backend and QA) to drive engagement for social features (Profile, Live Listening Parties, Listening Activity) in the TIDAL music app
- Prioritized updates to existing experiences bug fixes for key pages in the TIDAL music app (Artist pages, Playlist creation. flow , etc.) which lead to 2% lift in CSAT and decreased Customer support inquiries
- Established TIDAL's first content moderation team and process, aligning Compliance, Legal, Engineering, and Customer Support to address CSAM prevention and copyright infringement
Senior Product Marketing Manager
Tidal
09.2022 - 12.2023
- Developed and executed go-to-market plans while managing cross-functional stakeholder deliverables (integrated marketing plan, comms plan, lifecycle series, etc.) of TIDAL's Music app features (Live, Open Sharing Links, etc.)
- Delivered quarterly Voice of the Customer reports highlighting pain points, feature requests, and educational opportunities based on CSAT surveys, app reviews, Customer Support data, and online forums (Reddit, Discord, etc.)
- Led user research initiatives, conducting interviews and usability tests to uncover music fan needs and translating insights into impactful product improvements
Product Marketing Manager - Ecommerce
Square
03.2017 - 12.2022
- Led go-to-market launch for Square Online Checkout which included naming, positioning, identifying the ideal customer profile and coordinating press, social and paid marketing announcements in 5 countries
- Led cross-sell, onboarding and retention marketing strategy for all eCommerce products contributing to the 215% YoY growth
- Owned quarterly NPS reports and surfaced insights to the product team to help influence the product roadmap
- Lead page optimization and tests for all eCommerce products through Optimizely and UserTesting that lead to a 5% lift in sign-up rate
- Identify growth opportunities using funnel analysis via Looker, Amplitude and insights from the product analytics team
Digital Marketing Manager
WePow
05.2015 - 03.2017
- Organized all trade shows including developing booth design, promotional items and 1-pagers
- Launched and drove awareness of new features through bi-weekly blog posts
- Created eBooks, white papers, and case studies via Adobe Illustrator
- Managed all marketing related activities focusing on lead-generation through email marketing campaigns, webinars, and trade shows tracked in the CRM tool Marketo and Salesforce
Education
Bachelor of Science - Business Marketing
San Francisco State University
San Francisco, CASkills
- Project Management
- Product lifecycle management
- Customer segmentation
- Positioning & Messaging
- User researcher
- Global Go-to-market leader
Timeline
Product Marketing Manager
Tidal
01.2024 - 10.2024
Senior Product Marketing Manager
Tidal
09.2022 - 12.2023
Product Marketing Manager - Ecommerce
Square
03.2017 - 12.2022
Digital Marketing Manager
WePow
05.2015 - 03.2017
Bachelor of Science - Business Marketing
San Francisco State University
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