Brittany Ortiz
Brea,CA
Summary
Highly effective management professional emphasizing innovation and creativity in solving complex problems. Energetic and results-focused with success in developing and leading diverse teams to achieve outstanding results.
Overview
10
10
years of professional experience
Work History
Senior Sales Consultant and Trainer
HairClub
06.2022 - Current
- Generated new business through effective prospecting, marketing, territory planning and relationship building.
- Met regularly with sales manager to discuss sales strategies and brainstorm new ways to encourage customers to buy.
- Evaluated clients' needs and created plan of action to provide solutions.
- Monitored and managed staff performance to attain target metrics both individually and team unit.
- Trained, coached, and mentored new sales consultants for maximum performance.
- Provided high level of tailored service to each and every customer, which helped to build lucrative, lasting partnerships.
District Sales Manager
Lifetouch
06.2021 - 06.2022
- Oversaw 22 portrait studio locations. Managed a team of 25.
- Assessed each location's individual and team performances, analyzing data trends to determine best methods to improve sales results.
- Coached sales associates in product specifications, sales incentives, and selling techniques, significantly increasing customer satisfaction ratings.
- Opened and closed location and monitored shift changes to uphold successful operations strategies and maximize business success.
- Evaluated employee performance and conveyed constructive feedback to improve skills.
- Assisted in organizing and overseeing assignments to drive operational excellence.
- Recruited, interviewed and hired employees and implemented mentoring program to promote positive feedback and engagement.
District Manager
The Hair Shop
05.2018 - 06.2021
- Supervised a sales force of 34 sales associates.
- Developed quarterly and annual sales department budgets.
- Planned and directed staff training and performance evaluations.
- Approved all sales staff budget expenditures.
- Trained all incoming sales team members.
- Maintained knowledge of current sales and promotions, policies regarding payment and exchanges and security practices.
- Reviewed operational records and reports to project sales and determine profitability.
- Compiled financial reports pertaining to expenditures and profit and loss.
- Supervised and assessed 3 new store openings and management team.
- Reviewed and improved business process to reduce cycle times, defects and unnecessary costs.
- Worked with managers to develop annual expense plan goals.
Marketing Project Manager
Color Ad
10.2015 - 05.2018
- Developed and implemented marketing strategies to use for launches, rebranding campaigns and promotions.
- Managed marketing budget and associated P&L to develop and execute marketing strategies, budgets and sales plans for business segments.
- Created company brand messaging, collateral materials, customer events, promotional strategies, and product commercialization.
- Researched developing trends to stay updated with new ideas and marketing practices.
- Utilized market trends and target audience statistics to effectively and appropriately market products.
- Worked with graphic designers and writers to establish theme and tone for content.
- Used data analytics to track lead generation campaigns and improve quality.
Area Manager
Ziba Beauty
01.2014 - 10.2015
- Initiated rollout of new enterprise software solution for sales reporting.
- Train, coach and mentor staff to ensure smooth adoption of new program.
- Implemented innovative programs to increase employee loyalty and reduce turnover.
- Spearhead cross-functional initiative to achieve client retention as well as new customers.
- Review sales goals regularly and evaluate performance against these goals at a community and individual performance level.
- Responsible for executing sales strategies and marketing plans in order to meet or exceed the Area's sales volume expectations while maintaining acceptable gross profit margins.
- Created and launched new online marketing strategies that resulted in 43% sales increase within the first month of launch.
- Developed a comprehensive training program for new sales associates.
- Reviewed operational records and reports to project sales and determine profitability.
Education
Bachelor of Arts - Communications
University of California, Santa Barbara
Santa Barbara, CA2013
High School Diploma - undefined
South Gate High School
South Gate, CA2008
Skills
- Exceptional interpersonal communication
- Customer Relationship Management Software (CRM)
- Excellent time management skills
- Process improvement specialist
- Effective workflow management
- Adherence to high customer service standards
- Microsoft Outlook, Word and Excel
- Project planning
- Report development
- Expense reports
- Performance evaluations
Timeline
Senior Sales Consultant and Trainer
HairClub
06.2022 - Current
District Sales Manager
Lifetouch
06.2021 - 06.2022
District Manager
The Hair Shop
05.2018 - 06.2021
Marketing Project Manager
Color Ad
10.2015 - 05.2018
Area Manager
Ziba Beauty
01.2014 - 10.2015
Bachelor of Arts - Communications
University of California, Santa Barbara
High School Diploma - undefined
South Gate High School
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