BRITTANY SMITH
Raleigh,NC
Summary
Successful marketing leader with proven accomplishments in driving growth and increasing profits. Articulate and driven leader with high energy and engaging personality. Hardworking team builder motivational in maximizing personnel performance and surpassing business objectives. Detail-oriented team player with strong organizational skills. Ability to handle multiple projects simultaneously with a high degree of accuracy.
Overview
6
6
years of professional experience
Work History
Hairstylist
BN Luxury Hair
10.2020 - Current
- Built a loyal clientele through exceptional customer service and attention to detail in styling techniques.
- Successfully managed a high volume of clients during peak hours while maintaining a calm and efficient demeanor.
- Increased salon revenue by upselling products and additional treatments during appointments.
- Participated in industry events to stay current on trends and continuously improve personal skills as a hairstylist.
- Actively promoted salon specials and discounts through social media channels to increase bookings and attract new clients.
Business Development & Digital Marketing Manager
Carolina Renovation and Maintenance Inc.
05.2023 - 11.2023
- Managed social media accounts for clients, generating interest for existing and upcoming product or service releases.
- Developed and implemented successful digital marketing campaigns to drive customer engagement and increase brand awareness.
- Managed vendor relationships to ensure efficient execution of outsourced projects while maintaining high-quality deliverables within budget constraints.
- Developed marketing content such as blogs, promotional materials, and advertisements for social media.
- Developed insightful reports for senior leadership using web analytics data to inform future digital marketing decisions.
Freelance Brand Developer
With Love Media
10.2022 - Current
- Coordinated successful product launch events that generated significant media coverage and consumer buzz.
- Developed key partnerships that resulted in increased brand visibility and market penetration.
- Conducted thorough market research and competitor analysis, identifying opportunities for growth and differentiation.
- Collaborated with cross-functional teams to develop innovative branding strategies for product launches.
- Negotiated favorable contracts with vendors that led to cost savings without compromising quality.
- Managed and oversaw creative projects to drive quality, accuracy and deadline management.
Social Media Manager
Haute Boutik
12.2020 - 03.2023
- Increased customer engagement through social media.
- Managed multiple social media platforms, ensuring a consistent brand voice and message.
- Successfully built a loyal following by consistently sharing valuable content that resonated with the target audience.
- Boosted engagement rates with the creation of compelling and visually appealing content.
- Collaborated with team members to develop creative campaigns for social media platforms.
- Provided exceptional customer service through timely and thoughtful responses to user comments and messages.
- Created and implemented impactful strategies to increase company brand awareness and engagement.
Product Manager
Ali Harper Hair LLC
02.2018 - 10.2021
- Communicated effectively with team members to deliver updates on project milestones and deadlines.
- Developed product documentation to communicate upcoming features and products to internal teams.
- Collaborated with sales teams to develop effective training materials that drove increased product knowledge among staff members, resulting in higher close rates.
- Coordinated design meetings and decisions with internal departments and teams.
- Maintained positive vendor relations to build strong partnerships.
- Managed full product lifecycle, from ideation through post-launch support, ensuring consistent quality control measures were in place.
Salon Manager
Ulta Beauty
07.2019 - 10.2020
- Controlled inventory by tracking expenses, purchases, and shelf stock.
- Optimized work shifts, managed staff schedules, and ensured adequate coverage during peak hours to maintain exceptional customer service levels.
- Resolved customer concerns promptly and efficiently to maintain a strong reputation within the local community.
- Oversaw salon employee performance, facility cleanliness, and sales.
- Coached and trained employees to optimize performance and achieve demanding business objectives.
- Stayed current with industry trends by attending conferences, workshops, and trade shows – applying new knowledge to enhance services offered at the salon.
Education
B.S of Information Technology -
Capella University
04.2024
Digital Marketing Certificate -
NC State University Professional Program
Certified Nursing Assistant -
Cherry Hospital
Skills
- Social Media Marketing
- Training & Development
- Project Management
- Web Development
- Adobe Creative Suite
- Salesforce
- Marketing Strategy
- Content Development
- Product Development
- Budgeting/Forecasting
- CRM Management
- Sales Support
- Team Leadership
- Business growth and retention
- Business development and planning
Open To Relocation
True
Timeline
Business Development & Digital Marketing Manager
Carolina Renovation and Maintenance Inc.
05.2023 - 11.2023
Freelance Brand Developer
With Love Media
10.2022 - Current
Social Media Manager
Haute Boutik
12.2020 - 03.2023
Hairstylist
BN Luxury Hair
10.2020 - Current
Salon Manager
Ulta Beauty
07.2019 - 10.2020
Product Manager
Ali Harper Hair LLC
02.2018 - 10.2021
B.S of Information Technology -
Capella University
Digital Marketing Certificate -
NC State University Professional Program
Certified Nursing Assistant -
Cherry Hospital
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