Open To Work
BRITTANY TOTH
Nexstar Media Group Inc.
Nashville,TN
Strategic marketing professional skilled in brand strategy, creative direction, and integrated campaigns. Developed and executed innovative campaigns across broadcast, digital, and social media, enhancing brand awareness and customer engagement. Focused on delivering impactful campaigns that strengthen brand identity and drive revenue growth through collaboration and insights on consumer experience and market trends.
11
Years of experience
Work History
Senior Account Executive
1 Year
Nexstar Media Group Inc. - Nashville, TN | 10.2025 - Current
- Lead integrated marketing strategy and account management for a $3.5M annual portfolio spanning digital and broadcast media.
- Developed audience-driven campaigns across CTV/OTT, streaming video, programmatic, social, search, targeted display, geofencing, and television to meet client objectives.
- Collaborated with creative services & digital teams to shape messaging, coordinate execution, and analyze performance for continuous optimization.
- Presented marketing solutions aligned with station programming and client goals.
Account Executive
1 Year 2 Months
The E.W Scripps Company - Cleveland, OH | 07.2024 - 09.2025
- Managed a $2.5M annual portfolio of digital and broadcast advertising accounts, aligning media recommendations with client goals and budgets.
- Developed multichannel proposals integrating audience insights across streaming, programmatic, search, social, digital video, and television to enhance client engagement.
- Led client communications throughout discovery, campaign planning, performance reviews, optimization, and renewal discussions to ensure alignment with client objectives.
Technical Recruitment Consultant (Contract)
5 Months
66degrees - Remote | 01.2024 - 06.2024
- Conducted targeted talent outreach, performed market research, and engaged stakeholders for Google Cloud Premier Partner in AI/ML, data, and cloud disciplines.
- Recruited cloud consulting talent for 66degrees client delivery teams.
- Partnered with hiring managers on role requirements and interview plans.
Senior Talent Acquisition Specialist
2 Years 8 Months
Mission - Remote | 05.2021 - 01.2024
- Scaled recruiting programs as first talent acquisition specialist, developed employer-brand messaging, and implemented targeted digital recruitment strategies to enhance candidate outreach.
- Worked closely with leadership to identify and prioritize hiring needs, defining hiring priorities, enhancing candidate engagement, and driving cross-functional initiatives.
- Developed and implemented innovative recruiting strategies to identify qualified talent.
Talent Acquisition Specialist
1 Year 3 Months
Contino - New York, NY | 02.2020 - 05.2021
- Engineered targeted outreach and employer-brand initiatives to attract specialized talent in cloud and digital transformation markets.
- Partnered with hiring managers on talent needs across Contino consulting teams.
- Screened resumes for Cloud, DevOps, and transformation consulting experience.
Account Executive
1 Year 5 Months
Tenth Revolution Group - New York, NY | 09.2018 - 02.2020
- Led regional business development and client partnerships in cloud technology markets, leveraging consultative discovery to align tailored solutions with client needs.
- Managed full-cycle recruiting for senior and specialized roles across employer talent needs.
- Partnered with hiring managers on requisition planning, job profiles, and interview criteria.
Third Key Manager
3 Years 1 Month
MAC Cosmetics - Times Square - New York, NY | 08.2015 - 09.2018
- Supported leadership of 50+ person team in sales planning, customer experience, staff development, and hiring processes.
- Trained beauty advisors on product launches, artistry standards, and brand presentation.
- Assisted MAC Cosmetics sales floor with client service and prestige product knowledge.
- Managed opening and closing routines for Times Square flagship store.
Education
Interpersonal Communication & Marketing
Kent State University - Kent, OH
01-2015
- Victoria's Secret PINK Campus Rep
Interpersonal Communication
Cleveland State University - Cleveland
01-2013
- Cleveland State Cheerleading Organization
Skills
Integrated Marketing Strategy
Digital & Broadcast Advertising
CTV/OTT & Streaming
Programmatic & Targeted Display
Paid Social & Search/SEM
Campaign Strategy
Campaign Optimization
Creative Strategy
About Me
Inspired by creativity, culture, and the power of meaningful connections. I have an appreciation for thoughtful storytelling, innovative ideas, and creating experiences that leave a lasting impression.
Timeline
Senior Account Executive
Nexstar Media Group Inc.
10.2025 - CurrentRead more
Account Executive
The E.W Scripps Company
07.2024 - 09.2025Read more
Technical Recruitment Consultant (Contract)
66degrees
01.2024 - 06.2024Read more
Senior Talent Acquisition Specialist
Mission
05.2021 - 01.2024Read more
Talent Acquisition Specialist
Contino
02.2020 - 05.2021Read more
Account Executive
Tenth Revolution Group
09.2018 - 02.2020Read more
Third Key Manager
MAC Cosmetics - Times Square
08.2015 - 09.2018Read more
Kent State University - , Interpersonal Communication & Marketing
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Cleveland State University - , Interpersonal Communication
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