Lindsey Mohlman
Summary
Senior Marketing Leader with 13+ years of experience leading enterprise marketing strategy for globally recognized brands including the U.S. Army, Disney, and Marriott International. Expertise in developing integrated marketing strategies and managing multi-brand portfolios requiring distinct positioning, audience segmentation, and creative execution while maintaining enterprise brand consistency. Proven ability to lead cross-functional teams, manage multimillion-dollar marketing investments, leverage insights to drive strategic decision-making, and build trusted partnerships across executive leadership, cross-functional teams, and agency partners to deliver measurable business growth. Passionate about building enduring brands through emotionally resonant storytelling and developing high-performing teams and emerging talent.
Overview
13
13
years of professional experience
Work History
VP Account Director
DDB
Chicago, IL
05.2019 - 05.2026
- Served as account lead for the U.S. Army's $100M+ "Be All You Can Be" brand relaunch, leading integrated marketing strategy and cross-agency execution across nine agency partners while aligning executive stakeholders and enterprise marketing workstreams across paid, owned, earned, experiential, and local channels to deliver a cohesive campaign.
- Contributed to the successful launch of the "Be All You Can Be" campaign, supporting the Army's strongest and most diverse recruiting performance in years.
- Developed integrated marketing strategies across the U.S. Army's portfolio of brands, leveraging audience research and consumer insights to shape differentiated positioning and messaging for 5+ concurrent enterprise campaigns while advancing the Army's broader brand transformation strategy.
- Led annual enterprise marketing planning across a $350M+ marketing portfolio, including oversight of $30M+ in annual campaign investments, aligning budgets, resource allocation, measurement frameworks, and agency staffing with business objectives.
- Leveraged consumer research, audience insights, and campaign analytics to inform marketing strategy, optimize campaign performance, and strengthen engagement across key audience segments.
- Led cross-functional teams of strategists, creatives, media specialists, analysts, and agency partners while mentoring junior account leaders, fostering high-performing collaboration, talent development, and operational excellence.
Senior Account Executive
Leo Burnett
Chicago, IL
08.2017 - 04.2019
- Developed integrated digital marketing strategies supporting quarterly business priorities, partnering with creative, media, analytics, and client stakeholders to drive customer acquisition and business growth.
- Implemented a new quarterly planning process for cross-agency collaboration, improving documentation and communication with creative media partners.
- Conducted quarterly workshops on creative research for senior clients, highlighting digital trends and pinpointing opportunities for seasonal initiatives.
Account Executive
Dentsu Creative
Chicago, IL
01.2015 - 08.2017
- Contributed to strategic and creative portfolio of Marriott Hotel Brands and Kraft Foods products, developing integrated marketing campaigns
- Supported Courtyard Marriott and NFL partnership through annual integrated, omnichannel marketing campaigns; driving expanded business growth through innovative campaign ideas for football offseason.
- Led brand positioning and integrated marketing execution across Marriott’s portfolio, translating the needs of distinct traveler segments into differentiated creative strategies, including targeted airport activations designed to reach and influence business travelers.
- Led strategic development of integrated social campaigns for Kraft Cheese and Miracle Whip, leveraging real-time cultural trends to strengthen enhanced customer engagement across priority audience segments.
Account Associate
Henson Consulting
Chicago, Illinois
09.2014 - 12.2014
- Partnered on strategic messaging and tactical implementation of PR/communication assets for clients such as Kraft Beverages, Ronald McDonald House Charities, Lettuce Entertain You.
Marketing Associate
Disney Vacation Club
Celebration, Florida
06.2013 - 06.2014
- Contributed to integrated marketing strategy and campaign execution for Disney Vacation Club's largest sales channels, using consumer insights and audience segmentation to deliver personalized marketing experiences across Disneyland Resort, Walt Disney World, Disney Cruise Line, and Aulani.
- Collaborated with sales, marketing, and agency teams to optimize the customer journey, driving engagement through targeted digital, direct marketing, and experiential touchpoints while reinforcing Disney's premium brand positioning.
- Developed integrated marketing communications for exclusive Disney Vacation Club member campaigns and events, leveraging audience insights to drive engagement, strengthen loyalty, and enhance the member experience.
Education
Bachelor of Arts - Journalism
Indiana University, Bloomington
Bloomington, IN05-2013
Skills
- Integrated Marketing Strategy
- Brand Positioning
- Cross-Functional Leadership
- Brand Strategy
- Integrated Campaign Leadership
- Brand Portfolio Management
- Consumer Insights
- Audience Segmentation
- Omnichannel Marketing
- Customer Journey Strategy
- Executive Stakeholder Management
- Enterprise Marketing Planning
- Agency Leadership
- Performance Optimization
- Marketing Analytics
- Partnership Marketing
Timeline
VP Account Director
DDB
05.2019 - 05.2026
Senior Account Executive
Leo Burnett
08.2017 - 04.2019
Account Executive
Dentsu Creative
01.2015 - 08.2017
Account Associate
Henson Consulting
09.2014 - 12.2014
Marketing Associate
Disney Vacation Club
06.2013 - 06.2014
Bachelor of Arts - Journalism
Indiana University, Bloomington