Brittiany Payton
Dalton,GA
Summary
Skilled Marketing Director with 6 years of industry leadership experience. Excels in fostering client partnerships and seeks a challenging role to leverage expertise. Proven skills in developing communications strategies, increasing revenue, and building long-term relationships. Eager to develop a Les Extraordinaire mindset and contribute as Client Relations Manager at Louis Vuitton.
Overview
6
6
years of professional experience
Work History
Director of Marketing
McMahan Law Firm, LLC
Dalton, GA
09.2020 - Current
- Developed annual marketing plans and strategies, resulting in an increase in new clients by 37% in the first year.
- Added 1 million dollars in revenue over 4 years by participating in new digital marketing efforts offered through Google.
- Designed a plan using top-of-mind marketing, targeting the growth of referral clients through the current client base.
- Hired, trained, and mentored team members, reducing the turnover rate in the support staff team by 30%.
- Generated monthly performance metrics and analytical reports, monitored results, and communicated suggestions to owners for better results.
- Consistently achieved a 28% average open rate on email communication campaigns.
Marketing Manager
Enviroguard Pest Solutions
Ringgold, GA
09.2018 - 09.2020
- Built lucrative relationships within the industry to promote services to new target audiences.
- Launched a long-term communication strategy to clients that highlights the benefits of automatic payments, achieving an 18% increase in enrollment.
- Analyzed over 100 customer surveys every quarter to identify trends and opportunities for improvement in client satisfaction.
Education
BBA - Marketing
Dalton State College
Dalton, GA12-2015
BBA - Marketing
HOGESCHOOL-UNVIERSITEIT BRUSSEL - Study Aboard
Brussels, Belgium 05-2014
Skills
- Content Strategy
- Project Management
- Budgeting and Allocation
- Marketing Communications
- Employee Development
- Creative Direction
- Campaign Planning
- Client satisfaction-driven
Timeline
Director of Marketing
McMahan Law Firm, LLC
09.2020 - Current
Marketing Manager
Enviroguard Pest Solutions
09.2018 - 09.2020
BBA - Marketing
Dalton State College
BBA - Marketing
HOGESCHOOL-UNVIERSITEIT BRUSSEL - Study Aboard
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