Brooke Reed
Carlsbad,CA
Summary
Leadership-driven business and marketing student with hands-on experience in orthopedic medical device sales, clinical environments, business development, and customer engagement. Founder and President of the Society for Medical Device Sales at UH Mānoa, with experience building teams, leading strategic initiatives, developing industry partnerships, and presenting to executive and investor audiences. Skilled in consultative selling, relationship building, needs discovery, product education, market analysis, and cross-functional collaboration. Proven ability to lead in fast-paced environments, communicate value, influence diverse stakeholders, and adapt quickly, with a strong interest in developing into a high-performing MedTech Territory Account Manager and future sales leader.
Overview
1
1
Certification
4
4
years of post-secondary education
3
3
years of professional experience
Work history
Founder, President
Society for Medical Device Sales at the UH Mānoa
Honolulu, Hawai'i
2026.08 - Current
- Founded and lead the University of Hawai'i at Mānoa’s first student organization dedicated to medical device sales, creating a structured pipeline between students, healthcare professionals, and industry opportunities
- Built the organization from the ground up by defining its mission, recruiting and managing the founding leadership team, establishing operating structure, and directing university registration and launch strategy
- Develop and manage strategic relationships with medical device professionals and industry partners, identifying shared needs and creating tailored educational, mentorship, networking, and career-development opportunities
- Lead the development of sales workshops, industry panels, mock selling scenarios, clinical education experiences, and professional development programming focused on consultative selling and healthcare sales competencies
- Train and expose students to core medical device sales skills including needs discovery, relationship building, product knowledge, clinical communication, objection handling, value articulation, and professional networking
- Oversee membership growth, marketing, partnership development, event strategy, and organizational performance, applying leadership and business-development skills to expand engagement and long-term impact
- Collaborate with industry professionals, university stakeholders, and student leaders to execute cross-functional initiatives and establish a sustainable recruiting and career pipeline into the medical device industry
AWS Student Ambassador
Amazon Web Services
Honolulu, Hawai'i
2026.08 - Current
- Selected to represent Amazon Web Services (AWS) through its Global University Program, demonstrating leadership, communication skills, and strong campus involvement
- Drive customer acquisition and account engagement through strategic peer-to-peer outreach, campus activations, and relationship building across diverse university organizations
- Deliver presentations and educational programming that translate complex cloud computing and AI technologies into clear, value-focused solutions for audiences with varying levels of technical knowledge
- Support a KPI-driven acquisition strategy targeting 250 AWS Builder Center sign-ups through prospecting, needs-based outreach, customer education, and consistent follow-up
- Build relationships across business, technology, entrepreneurship, and healthcare communities to identify customer needs and connect individuals with tailored AWS resources and solutions
- Develop targeted outreach and communication strategies using audience insights and engagement data to strengthen market penetration, brand awareness, and customer adoption
- Collaborate with university organizations, student leaders, and program stakeholders to execute initiatives, strengthen partnerships, and achieve shared business and engagement objectives
Orthopedic Sales Intern
Arthrex
Honolulu, Hawai'i
2026.04 - 2026.08
- Shadow orthopedic sales representatives in the operating room, gaining direct exposure to surgeon engagement, case coverage, procedural workflows, product utilization, implants, instrumentation, and sports medicine procedures
- Develop foundational consultative selling and customer relationship skills by observing representative-surgeon interactions, clinical decision-making, product education, and solution-based conversations in the surgical environment
- Support surgical case readiness and cross-functional operations, including inventory management, case preparation, product logistics, and coordination between sales and operations teams to ensure accurate and timely case support
- Completed an orthopedic sales capstone on rotator cuff repair technologies, integrating clinical evidence, product knowledge, competitive positioning, needs-discovery questions, objection handling, and structured sales methodology
- Translate complex clinical and technical information into clear, value-focused messaging, strengthening the product knowledge and communication skills required to educate healthcare professionals and differentiate medical technology solutions
- Develop strategic outreach and business-development initiatives to strengthen university and community partnerships, including prospect research, stakeholder engagement, relationship development, and long-term recruiting strategy
- Create and present executive-level proposals, business strategies, and data-driven recommendations to company leadership, strengthening analytical thinking, public speaking, adaptability, and persuasive communication
- Collaborate with sales representatives, operations personnel, company leadership, and university stakeholders on initiatives requiring cross-functional communication, relationship management, and execution
Investment Associate
PACE-Calvin Shindo Student Led Venture Fund
Honolulu, Hawai'i
2025.02 - 2026.08
- Source, screen, and evaluate early-stage companies and prospective investment opportunities, analyzing business models, market potential, competitive positioning, and growth strategy to support informed decision-making
- Conduct market research, financial analysis, and due diligence to identify business needs, assess opportunities, and develop data-driven investment recommendations
- Develop and deliver investment pitches and company analyses to angel investors, program leadership, and key stakeholders, strengthening persuasive communication, public speaking, and value articulation
- Build and maintain strategic relationships with founders, program directors, investors, and external partners, supporting portfolio engagement and identifying opportunities for business growth and operational improvement
- Recruit, qualify, and evaluate prospective portfolio companies while maintaining consistent follow-up and relationship management with founders throughout the investment process
- Translate complex financial, market, and company information into clear, concise, audience-specific recommendations, strengthening the consultative communication skills applicable to customer-facing sales
- Execute targeted outreach, marketing, and event initiatives to expand deal flow, stakeholder engagement, brand awareness, and participation across the University of Hawai‘i entrepreneurial ecosystem
- Gain hands-on experience in prospecting, qualification, needs assessment, competitive analysis, pitching, relationship management, and strategic decision-making across the venture capital lifecycle
Ocean Lifeguard & EMS First Responder
California State Parks
San Diego, California
2023.06 - 2026.05
- Responded to ocean rescues, traumatic injuries, near-drowning incidents, and medical emergencies, developing the ability to rapidly assess needs, prioritize action, and remain composed in high-pressure environments
- Completed intensive EMS and emergency-response training in Huntington Beach, building a strong foundation in patient assessment, trauma response, clinical communication, teamwork, and rapid decision-making
- Communicated clearly and confidently with patients, beachgoers, teammates, and emergency personnel during urgent situations, strengthening interpersonal communication, empathy, and relationship-building skills
- Collaborated within a highly trained emergency-response team, demonstrating leadership, accountability, adaptability, situational awareness, and attention to detail while responsible for public safety
- Operated effectively in fast-paced and unpredictable environments where preparation, trust, communication, and sound judgment directly influenced patient and public outcomes
- Developed a highly service-oriented and solutions-focused approach, adapting communication and decision-making to the needs of individuals during stressful and time-sensitive situations
- Strengthened the ability to learn quickly, take ownership, and perform under pressure through several seasons in a role requiring consistent professionalism, physical readiness, and immediate problem-solving
Sales and Marketing Lead
Low Tide Co.
Honolulu, Hawaii
2025.10 - 2026.01
- Supported sales, marketing, and customer engagement initiatives through targeted outreach, promotional activations, digital campaigns, and audience-focused strategies designed to strengthen brand growth
- Conducted prospecting and partnership outreach to influencers and external collaborators, building relationships through personalized communication, professional follow-up, and ongoing engagement
- Analyzed customer engagement and campaign performance data to identify trends, evaluate effectiveness, and support data-driven recommendations for future growth initiatives
- Managed multiple projects from strategy through execution, demonstrating strong organization, adaptability, accountability, and attention to detail in a fast-paced remote environment
- Tailored messaging to different audiences and communicated brand value through customer-facing content, strengthening persuasive communication and value articulation skills
- Collaborated with internal team members and external partners to execute initiatives and achieve shared sales, marketing, and business-development objectives
Education
BBA Management & BBA Marketing -
University of Hawai'i At Manoa
Honolulu 2023.08 - 2027.05
Skills
- Medical Device Sales
- Field Sales Experience
- Consultative Selling
- Customer Relationship Management
- Clinical Communication
- Leadership
Certification
- California State Parks- EMS certification
- Arthrex Orthopedics Sales Academy Training
Leadership & Projects
Founder & President, Society for Medical Device Sales (SMDS)-University of Hawai'i at Mānoa
- Founded and lead UH Mānoa’s first student organization dedicated to medical device sales; recruited the founding leadership team and developed industry partnerships, sales programming, clinical education, and career-development initiatives
University Recruiting & Partnership Strategy-Arthrex Hawai'i
- Developed a long-term university engagement and recruiting strategy, including stakeholder outreach, partnership development, a 30-60-90 day implementation plan, and year-long
AWS Global University Program Ambassador-University of Hawai'i at Mānoa
- Selected to represent Amazon Web Services on campus; lead outreach, presentations, educational programming, and customer-acquisition initiatives targeting 250 AWS Builder Center sign-ups
Orthopedic Sales Capstone-Arthrex Hawai'i
- Developed and presented a consultative sales presentation on rotator cuff repair technologies, integrating clinical evidence, product positioning, competitive analysis, discovery questions, objection handling, and value-based selling educational programming
Venture Capital Investment Pitches-Calvin Shindo Student Venture Fund
- Evaluated early-stage companies and presented investment analyses and recommendations to angel investors and program stakeholders, strengthening executive communication, persuasive presentation, and data-driven decision-making
Timeline
Founder, President
Society for Medical Device Sales at the UH Mānoa
2026.08 - Current
AWS Student Ambassador
Amazon Web Services
2026.08 - Current
Orthopedic Sales Intern
Arthrex
2026.04 - 2026.08
Sales and Marketing Lead
Low Tide Co.
2025.10 - 2026.01
Investment Associate
PACE-Calvin Shindo Student Led Venture Fund
2025.02 - 2026.08
BBA Management & BBA Marketing -
University of Hawai'i At Manoa
2023.08 - 2027.05
Ocean Lifeguard & EMS First Responder
California State Parks
2023.06 - 2026.05