BRUCE W. PRUITT CCM CCE
Royal Oak,MI
Summary
Transformational hospitality executive with extensive experience leading premier private clubs through complex renovations, operational rebuilds, and strategic growth initiatives. Proven success directing multi-million-dollar capital projects, sustaining member engagement during disruption, and launching best-in-class facilities with disciplined financial oversight. Hands-on leader known for strengthening governance alignment, mentoring high-performing teams, and delivering highly personalized member experiences that elevate satisfaction and long-term value.
Overview
29
29
years of professional experience
1
1
Certification
Work History
Chief Operating Officer
Detroit Golf Club
Detroit, MI
02.2025 - Current
- Prestigious private club serving 750 members with $16M in annual revenue. Host site of the PGA Rocket Classic. Two Donald Ross-designed courses, including a $13M North Course restoration. Recruited to elevate member experience and strengthen operational and governance alignment. Lead all club operations, ensuring service excellence, financial performance, and strategic execution. Partner closely with Board leadership to modernize systems and guide ongoing capital restoration initiatives.
General Manager / Chief Operating Officer
Diablo Country Club
Diablo, CA
01.2020 - 12.2024
- Premier private club serving 720+ members. $14M+ annual revenue. 220 employees at peak. Directed Phase II of a transformational $41 million Master Plan, overseeing renovation of the historic clubhouse and Tennis Center and construction of a new Wellness Center (completed 05/01/24). Designed and executed a comprehensive 18-month interim member service model during full clubhouse closure, sustaining engagement, programming, and revenue continuity throughout construction. Rebuilt operational infrastructure prior to reopening, recruiting and onboarding 150 team members and assembling a new leadership team. Developed and led a structured opening action plan, including service standards, training programs, systems implementation, and phased activation of new amenities. Launched a reimagine member experience featuring three distinct dining concepts, expanded wellness programming, enhanced tennis and bocce facilities, and a redesigned golf retail operation. Established disciplined fiscal controls and capital oversight to ensure long-term sustainability post-reopening. Golf course renovation recognized as Golf Inc. Renovation of the Year (2021) and ranked among the Top 50 Courses in the West by Golf Magazine (2023).
Chief Operating Officer
Waverley Country Club
Portland, OR
01.2013 - 12.2020
- Elite 125-year-old private club serving 600 members. $10M+ annual revenue. 190 employees. Host of nine USGA Amateur Championships. Led 12 direct reports across golf, clubhouse, dining, membership, and facilities operations. Completed multiple multimillion-dollar capital projects, including clubhouse renovation and expansion of outdoor dining venues. Repositioned food and beverage operations through strategic planning and executive chef recruitment, elevating club dining to compete with leading Portland restaurants. Built a high-performance culture focused on accountability, financial strength, and service excellence. Increased restaurant utilization and consistently achieved strong Net Promoter Score results.
General Manager / Chief Operating Officer
Annandale Golf Club
Pasadena, CA
01.2007 - 12.2013
- Historic private club serving 800+ members. $11M+ annual revenue. 140 employees. Directed full club operations while partnering with the Board on short- and long-term strategic planning. Oversaw golf course renovation by Brian Silva and major clubhouse and locker room renovations. Modernized operational systems while preserving the club’s historic character and service standards.
Clubhouse Manager
The Los Angeles Country Club
Los Angeles, CA
01.1997 - 12.2007
- An exclusive 311-acre country club serving 1,550 members. Annual Revenues: $20+ million. Employees: 250. Amenities: a 36-hole golf course, state-of-the-art driving range and teaching facility, 4 outdoor tennis courts, overnight suites, men’s and ladies’ locker rooms with accompanying card rooms, and a barbershop. Directed all aspects of clubhouse operations and managed member programs and events at this 122-year-old full service clubhouse. Directed staff in providing outstanding service for food and beverage revenues exceeding $5 million. Directed several successful renovations, including an expansive renovation of the main kitchen and food outlets. Planned and managed more than 75 club-sponsored social events each year; encouraged members to attend a wide array of events, including family campouts, picnics, winemaker dinners, and large theme parties hosted on the golf course. Earned a reputation for excellence; ensured each member had a memorable experience and that food and beverage services were consistently the highest quality.
Education
Resort & Recreational Management - Course work, School of Hotel, Restaurant & Club Administration
Washington State University
University Transfer Coursework -
Ft. Steilacoom Community College
Affiliations
- President, Club Management Association of America – Oregon Chapter
- Member, Club Management Association of America
Certification
- Certified Club Executive (CCE), Club Management Association of America
- Certified Club Manager (CCM), Club Management Association of America
- Graduate, Business Management Institutes I–V
Early Leadership Experience
- The New York Yacht Club, Newport, RI
- California Club, Los Angeles, CA
Timeline
Chief Operating Officer
Detroit Golf Club
02.2025 - Current
General Manager / Chief Operating Officer
Diablo Country Club
01.2020 - 12.2024
Chief Operating Officer
Waverley Country Club
01.2013 - 12.2020
General Manager / Chief Operating Officer
Annandale Golf Club
01.2007 - 12.2013
Clubhouse Manager
The Los Angeles Country Club
01.1997 - 12.2007
Resort & Recreational Management - Course work, School of Hotel, Restaurant & Club Administration
Washington State University
University Transfer Coursework -
Ft. Steilacoom Community College