Bryan Rodas
Summary
Automotive executive with proven track record of boosting profitability and expanding market share. Successfully led initiatives that strengthened manufacturer partnerships and enhanced customer loyalty. Expertise in aligning cross-functional teams with corporate strategies to optimize performance. Experience spans 14 automotive brands across domestic, import, and luxury segments.
Overview
12
12
years of professional experience
Work History
Regional Director of Variable Operations
MileOne - Heritage Division
Baltimore, Maryland
01.2026 - Current
- Developed and executed regional strategies for underperforming brands
- Revitalized business plans and realigned company objectives to increase overall profits.
- Analyzed market trends to identify growth opportunities within the
region. - Managed budgets and allocated resources to enhance operational
efficiency. - Trained and mentored management staff, fostering adherence to
performance standards. - Collaborated with cross-functional teams to align regional goals with
corporate strategy. - Initiated strategic initiatives that elevated customer satisfaction and
strengthened loyalty.
Platform Manager
Fred Beans Automotive
Mechanicsburg, PA
09.2024 - 12.2025
- Developed and executed platform strategies for Mazda, Buick/GMC, Hyundai, Kia, and Ford brands to enhance market share and profitability.
- Transitioned legacy application user base to new system, executing change management processes and impact assessments.
- Streamlined processes to improve operational efficiency across platform, resulting in smoother workflows.
- Coordinated communication among internal teams, customers, and third-party partners for product releases and updates, ensuring alignment and clarity.
- Monitored industry trends related to platform and products to inform strategic decisions and maintain competitive advantage.
- Developed training materials for staff on new platform features and updates.
Director of Operations
Ciocca Automotive
State College, PA
01.2021 - 10.2024
- Developed and executed strategies across Mercedes-Benz, Sprinter, Audi, and Volkswagen brands to enhance market share and profitability.
- Managed multi-site operations for four dealerships, achieving a 1,180% increase in net profit from 2021-2023, with a record year in 2022.
- Developed and executed quarterly and annual profit and expense forecasts that optimized financial performance.
- Spearheaded talent management initiatives, leading hiring, training, and development of managers and aligning teams with organizational culture and vision.
- Led initiatives that boosted customer retention and employee satisfaction, improving dealership performance metrics.
- Built strong relationships with manufacturers to enhance support and ensure supply chain efficiency.
- Consistently exceeded sales targets and Customer Satisfaction Index (CSI) across multiple brands.
- Mercedes-Benz, Sprinter, Audi, Volkswagen
General Manager
Ciocca Automotive - Ciocca Honda
Harrisburg, PA
01.2019 - 01.2021
- Directed dealership strategies that led to consecutive years of record profits, winning multiple President's Awards.
- Managed operations across sales, service, parts, and collision centers to enhance operational efficiency and elevate customer service standards.
- Developed and executed marketing strategies that increased brand visibility and supported growth across all departments, including the collision center.
- Led recruitment, training, and development of staff to cultivate a high-performance, results-oriented culture.
General Sales Manager
Ciocca Automotive
Harrisburg, PA
03.2018 - 01.2019
- Optimized sales operations, driving 25% growth in new and pre-owned vehicle sales.
- Achieved new car sales objectives while developing a finance department recognized for excellence.
- Established 'Upgrade Department' generating 30 new monthly sales, enhancing customer retention and upselling.
- Expanded the Pre-Owned department from 40 to 100 monthly units.
Pre-Owned Sales Manager
Ciocca Automotive
Harrisburg, PA
08.2017 - 03.2018
- Price, plan, and market pre-owned inventory, driving increase in Certified Pre-Owned sales.
- Maintain inventory turnover under 50 days, optimizing inventory management.
- Streamline reconditioning process, reducing vehicle turnaround time and enhancing asset utilization.
Director of Finance
Ciocca Automotive
Harrisburg
01.2016 - 08.2017
- Achieved highest finance revenue per transaction in Ciocca Group, enhancing overall financial performance.
- Increased warranty penetration from 49% to 68%, directly boosting profit margins.
- Managed contracts to close funding within 12 days and maintained a chargeback percentage below 3%.
- Cultivated relationships with lending partners and developed team of finance producers, streamlining operations.
Sales Consultant
Ciocca Automotive
Harrisburg
08.2014 - 01.2016
- Top sales performer at Ciocca Honda (2015) and Ciocca Group (2016).
- Developed loyal customer base using CRM systems, generating repeat business through referrals.
- Trained new sales consultants on effective sales processes to enhance team capabilities.
Education
Bachelor of Science - Integrated Social Sciences, Minor in Psychology
Penn State University
12-2016
Skills
- P&L management
- Budgeting expertise
- Cost control
- Revenue growth and development
- Strategic implementation
- Market expansion tactics
- Operational management
- Multi-store leadership
- Performance management
- Change management
- Client relationship management
- CDK, Reynolds, Vinsolutions, eLeads expertise
- Vauto proficiency
- Analytical and negotiation skills
- Team leadership and collaboration
Conferences Courses
- NADA General Manager Training, 2018, The NADA General Manager Training provides in-depth education on dealership operations, leadership, financial management, and strategic planning.
- NADA Financial Statement Course, 2020, The NADA Financial Management course teaches dealership professionals how to analyze financial statements, manage expenses, and improve profitability.
- Tommy Gibbs Pre-Owned Profitability Course, 2018, The Tommy Gibbs Pre-Owned Profitability Course focuses on enhancing skills in pre-owned vehicle sales, inventory management, and operational efficiencies.
- NADA Leadership Seminar, 2018, The NADA Leadership Seminar provides dealership leaders with essential skills in effective management, team building, and strategic decision-making.
Honor Awards
- Three Time Honda President's Award - The President's Award is Honda's highest honor for dealerships, recognizing exceptional performance in sales, customer satisfaction, and overall dealership operations.
- Magna Society Audi Dealership -The Magna Society Award recognizes Audi dealerships that excel in sales, service, and customer satisfaction while maintaining a strong commitment to the Audi brand.
- The Best of the Best Mercedes-Benz Award - Mercedes-Benz top dealers based on Sales Efficiency, customer satisfaction, profitability
Languages
- English, Native or Bilingual Proficiency
- Spanish, Native or Bilingual Proficiency
Timeline
Regional Director of Variable Operations
MileOne - Heritage Division
01.2026 - Current
Platform Manager
Fred Beans Automotive
09.2024 - 12.2025
Director of Operations
Ciocca Automotive
01.2021 - 10.2024
General Manager
Ciocca Automotive - Ciocca Honda
01.2019 - 01.2021
General Sales Manager
Ciocca Automotive
03.2018 - 01.2019
Pre-Owned Sales Manager
Ciocca Automotive
08.2017 - 03.2018
Director of Finance
Ciocca Automotive
01.2016 - 08.2017
Sales Consultant
Ciocca Automotive
08.2014 - 01.2016
Bachelor of Science - Integrated Social Sciences, Minor in Psychology
Penn State University