Revamped inside sales team to be a 1:1 relationship with the outside sales team and added two new territories to better support Alabama, One Steppers, and existing customers
Established and tracked KPIs associated with outbound calls to fill trucks and millwork quotes to convert to orders
Expanded branch offering by partnering with new suppliers including Woodtone, Trusscore, GMX (thermo wood), Henry, and Advanced Screen Systems
Converted millwork components and removed complexity by dedicating a 994x to specific door styles which resulted in approximately $4M in annual savings
Pella Windows and Doors:
Executed a product and installation pricing strategy across Hawaii and Southern California which doubled the close rates across retail, trade, and commercial
Leveraged change management skills to roll out a new sales compensation plan and mitigate turnover
Led the cross functional re-design of the Impervia fiberglass awning, casement, and sliding patio door (won multiple industry awards for the Easy Slide Operator on the awning and casement while also developing the lowest profile sliding patio door sill with a performance rating)
Launched the first head to head customer facing marketing content on Pella's website
OrePac Building Products:
Converted the stock moulding program from the incumbent supplier across 172 Home Depot stores in the Pacific Northwest and 101 Home Depot stores in Southern California, managed this business ongoing post conversion
Launched the first ThermaTru pre-finished door offering on Home Depot's ecommerce platform
Purchased 2 million square foot of MDF mat per month and used 3 re-manufactures in Oregon and California to supply domestic MDF mouldings across 12 operating locations
Led multiple sales efforts to increase penetration across large Bay Area pro dealers and Northern California door shops
Overview
14
14
years of professional experience
Work History
Branch Manager
Boise Cascade
Auburn, GA
01.2023 - 01.2025
Leadership of 160+ team members with 25+ direct reports, spanning management, sales, administrative, operations, and factory / warehouse hourly personnel
Accountable for the financial performance of the combined facility, both the manufacturing and distribution P&Ls along with capital budgets
Management of vendor and customer relationships to drive revenue growth and market share gains
Responsible for executing a strong commitment to safety, quality, environmental awareness, and continuous improvement
General Manager
Hawaii and Southern California
Brea, CA
01.2022 - 01.2023
Responsible for 70+ employees including leading sales managers, an operation manager, an install manager, a customer service supervisor, a finance manager, and a human resource business partner
Development of localized customer segment specific strategies and goals spanning retail, SFN, SF R&R, and light commercial
Implementation of direct marketing, creative selling techniques, and solution-oriented order fulfillment processes
Accountable to branch budget leveraging the P&L, balance sheet, and cash flow to drive improvements and results
Product / Brand Manager
Impervia Fiberglass
Pella, IA
01.2020 - 01.2022
Doubled the revenue of the brand in 2-1/2 years, accountable to brand P&L, forecasting, and growth objectives
Increased brand profitability approximately 10% in 2022 through focused line level efficiency initiatives, design for manufacturing projects, and pricing / channel strategies
Launched three product re-designs with cutting edge features and award-winning innovation (Easy-Slide Operator) as part of a multi-faceted product line strategy road map
Re-defined go to market brand strategy to cement a competitive advantage via cross functional team members including reason to exist, target audience definition, product claims / positioning, marketing collateral, and sales enablement tactics
Product Manager / Inside Sales Manger
OrePac Building Products
Sacramento, CA
01.2017 - 01.2020
Accountable to managing the category as it relates to purchasing, inventory performance (turns/GMROI), pricing, and margin
Responsible for the sales management of the category including working with the inside and outside sales teams, developing programs and proposals, and presenting relevant information to internal and external decision makers
Negotiation of program rebates, terms, volume requirements, and pricing with supplier partners and potential vendors
Consistently partner with operations and logistics groups to execute warehousing, fulfillment, and shipping functions
Responsible for understanding category trends, market nuances, customer habits, and the competition’s business tactics
Leadership of training, promotional, and marketing initiatives associated with the product category
Management / leadership of the inside sales infrastructure and all overarching initiatives required to drive profitable sales, enhance service levels, and create accountability mechanisms around key metrics to improve performance
National Accounts
OrePac Building Products
Wilsonville, OR
01.2011 - 01.2020
Utilization of local insights, consumer behavior, and data analytics to drive assortment planning and category performance
Securing of new programs to expand geography and increase purchase volumes from national retailers
Responsible for introducing new products and defining and implementing the marketing and channel strategies
Coordination and collaboration with a retail specific sales team on in-store execution and sales growth
Accountable for $80+ million dollars in business spanning 1000+ SKUs across multiple categories and merchants
Alignment of organizational resources to serve the customer while creating a profitable business scenario for the company
Formulation of project plans and the leading of projects that require resources form multiple departments and defined deadlines
Education
Masters of Business Administration - Marketing and Operations Management
Regis University
01-2016
Bachelors of Science - Marketing (Sales Emphasis)
Illinois State University
01-2008
Skills
Consultative selling and business development
Marketing strategy and tactics
P&L management and capital budgeting
Servant leadership and building of high performing teams
Product, brand, and category management
Project planning and execution
Purchasing and supply chains
Strategy and change management
Timeline
Branch Manager
Boise Cascade
01.2023 - 01.2025
General Manager
Hawaii and Southern California
01.2022 - 01.2023
Product / Brand Manager
Impervia Fiberglass
01.2020 - 01.2022
Product Manager / Inside Sales Manger
OrePac Building Products
01.2017 - 01.2020
National Accounts
OrePac Building Products
01.2011 - 01.2020
Masters of Business Administration - Marketing and Operations Management