Bryce Rider
San Francisco,CA
Summary
Experienced and enthusiastic Account Executive with demonstrated history of driving
retail sales, building relationships and a strong passion for education and training in the beauty industry.
Overview
8
8
years of professional experience
Work History
Account Executive -
Farmacy Beauty
09.2023 - Current
- Work closely to initiate work relationships, education tactics, event processes as an overall day to day function within Sephora and Ulta retailers
- Managed a strong T&E to effectively build out relationships in local and remote markets
- Built out a tactical spend plan monthly to ensure it aligned with the company's financial planning
- Planned and executed large scale events store wide and district wide in partnership with retail senior leadership and Farmacy senior leadership
- Forecasted sales goals for the field team and contributed to the development of a system to track performance, while strategically planning schedules to meet sales targets
- Acted as the primary point of contact for Sephora cast members in training and field sales teams to drive client success
- Represented the brand at Sephoria and high-level training events across the district, enhancing brand visibility and engagement
- Organized and executed master classes, collaborating with other brands to host impactful events that strengthened brand partnerships and industry presence
Assistant Store Manager -
Sephora
09.2017 - 09.2023
- Managed daily operations and implemented initiatives to drive profitability and efficiency
- Supported team members and customers in challenging situations, utilizing Sephora’s tools and data to measure KPIs and develop action plans to enhance the customer experience
- Monitored and analyzed data to drive results and lead the team effectively
- Fostered creativity and innovation to ensure the store reflected Sephora’s brand and culture, aligning with company policies and values
Merchandise Manager -
Oak + Fort
11.2016 - 09.2023
- Conducted inventory audits and reconciled store sales
- Directed visual merchandising to enhance store presentation and branding
- Managed sales floor staff and created work schedules
- Promoted clothing and product launches to drive sales
Education
Associate of Arts - Visual Communication
Fashion Institute of Design & Merchandising
San Francisco, CA03-2014
Skills
- Sales Forecasting
- Customer Service and Relationship building
- Event planning
- Makeup Artist
Timeline
Account Executive -
Farmacy Beauty
09.2023 - Current
Assistant Store Manager -
Sephora
09.2017 - 09.2023
Merchandise Manager -
Oak + Fort
11.2016 - 09.2023
Associate of Arts - Visual Communication
Fashion Institute of Design & Merchandising
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