Myers Briggs - INTJ, Insights - Coordinating Observer, Learning Style Auditory 25%, Visual 45%, Tactile 30%
Bryce Risch
Marketing Professional
Green Bay,WI
Summary
Results-driven marketing professional with a strong work ethic and a proven track record in research and analysis, strategy development, content branding, and procedure implementation. Expertise in leveraging data-driven insights to create innovative marketing strategies that enhance brand visibility and drive engagement. Adept at collaborating with cross-functional teams to execute comprehensive marketing campaigns aligned with organizational goals. Committed to continuous improvement and staying ahead of industry trends to deliver impactful results.
Overview
8
8
years of professional experience
Work History
Market Analyst - Channel Marketing
Kohler Generators/ Rehlko
02.2021 - 04.2026
- Supported multi-channel marketing initiatives to drive growth across dealer, wholesale, installer, and e-commerce channels
- Developed and executed partner communications using Salesforce Marketing Cloud, improving engagement and alignment across distribution networks
- Helped design and implement a channel communication strategy focused on delivering clear, timely, and relevant information to partners, streamlining communication processes and improving overall effectiveness
- Managed partner survey programs, gathering actionable insights to inform channel strategy and enhance partner experience
- Supported the creation of a dealer development program by collaborating with cross-functional stakeholders to define objectives, structure, and success metrics
- Coordinated with sales, marketing, and product teams to align channel goals with broader business objectives
- Supported planning and execution of an annual partner conference, handling logistics, coordinating schedules, and assisting in the development of breakout session content
- Contributed to strategic planning efforts aimed at expanding channel performance and strengthening partner relationships
Frame Detailer – Hollow Metal
LaForce Inc.
09.2020 - 02.2021
- Process and coordinate metal frame orders for production and/or purchasing, and ensure all hardware meets engineering guidelines
- Create and detail bill of materials for production
- Search databases to locate and assemble hardware templates
- Verify engineering plans meet building and fire codes
Marketing Intern – Diesel Engines
Kohler Co.
05.2019 - 03.2020
- Provide overall assistance to Marketing and Diesel department, ensuring completion of tasks and projects in alignment with current strategy
- Create and update branded presentations and materials
- Collaborate with various company departments
- Conduct market research and analysis
- Develop strategy and gather competitive research
Marketing Intern
Elkhart Lake-Glenbeulah School District
01.2018 - 01.2019
- Manage and update the school district’s website and assist in developing strategies for open enrollment ads
- Develop website material and optimize layout
- Copywrite news articles to be posted to the website
- Educate staff to manage and navigate teacher webpages
- Develop digital presence strategy
Marketing Intern
Curt G. Joa Inc.
06.2018 - 08.2018
- Conduct research and develop plans to complete tasks/accomplish project goals while adhering to company brand/image guidelines
- Develop standard tour process within manufacturing area
- Communicate with multiple departments for internal research
- Conduct Customer Relationship Management tool research
- Coordinate with external vendors on projects
Education
Bachelor of Arts - Marketing-Emphasis of Digital Marketing
Lakeland University
Plymouth, WI12.2019
Associates - Criminal Justice
Lakeshore Technical College
Cleveland, WI05.2015
Skills
- Trained in Salesforce Marketing Cloud
- Collaborative Communication Skills
- Process Execution
- Critical Observation Skills
- Communication Strategy
- Research & Analysis
- Survey Design
- Time Management
- Adaptability and Flexibility
- Problem-Solving Aptitude
- B2B Email Marketing
- Qualitative Research
Interests
Timeline
Market Analyst - Channel Marketing
Kohler Generators/ Rehlko
02.2021 - 04.2026
Frame Detailer – Hollow Metal
LaForce Inc.
09.2020 - 02.2021
Marketing Intern – Diesel Engines
Kohler Co.
05.2019 - 03.2020
Marketing Intern
Curt G. Joa Inc.
06.2018 - 08.2018
Marketing Intern
Elkhart Lake-Glenbeulah School District
01.2018 - 01.2019
Bachelor of Arts - Marketing-Emphasis of Digital Marketing
Lakeland University
Associates - Criminal Justice
Lakeshore Technical College