BRYEANNE SUMMERS
San Diego,CA
Summary
Dynamic brand strategist with extensive experience in global brand architecture and positioning. Successfully drives brand acquisition strategies that enhance equity and market presence, while fostering partnerships that create alignment and propel business growth across diverse audiences and regions.
Overview
17
17
years of professional experience
Work History
Senior Director, Global Creative Services
Enovis
San Diego, California
09.2022 - Current
- Enterprise brand leader responsible for advancing global brand strategy, architecture, and governance across a multi-brand, international portfolio.
- Own enterprise brand strategy and architecture, ensuring the brand platform remains fit for purpose as the business scales and evolves.
- Lead brand acquisition and migration strategies, partnering with M&A, B2B marketing, communications, and regional teams to maintain and transfer brand equity.
- Serve as a senior brand counselor to executive leadership, influencing portfolio, innovation, and partnership decisions through a brand lens.
- Drive alignment and adoption of brand strategy across global and regional teams, operating primarily through influence within a matrixed organization.
- Partner with product, product marketing, sales, B2B and B2C marketing to support go-to-market strategy, naming, and brand expression for new products and services.
- Establish and evolve brand governance frameworks, standards, and systems that enable speed, clarity, and consistency at global scale.
- Lead and mentor a global in-house brand and creative organization.
- Foster strong partnerships with external agencies and strategic partners.
Senior Art Director
AIG
Los Angeles, California
09.2013 - 09.2022
- Key contributor to the AIG Life and Retirement rebrand supporting ~$14B in annuity sales post launch.
- Led brand strategy and creative direction for Index Annuities delivering $5.6B in sales and 37% year-over-year growth.
- Directed integrated campaigns across digital, video, web, email, social, and print.
- Delivered campaign performance significantly above industry benchmarks.
- Led award-winning campaigns driving product awareness and credibility.
Creative Director Consultant
The Creative Group
San Diego, California
09.2010 - 10.2014
- Led brand and creative strategy for corporate and agency clients.
- Delivered identity systems, advertising concepts, and digital experiences.
- Earned multiple awards for creative excellence.
Creative Director / AVP Marketing Consultant
LPL Financial
San Diego, California
07.2012 - 02.2013
- Led enterprise branding initiatives for high-net-worth client segments.
- Delivered full-service corporate branding and marketing solutions.
- Achieved 100% client satisfaction.
Associate Professor, Graphic Design
Point Loma Nazarene University
San Diego, California
08.2009 - 08.2011
- Head of the Graphic Design Department.
- Developed and implemented curriculum centered on contemporary branding trends to enhance student engagement and industry relevance.
- Supported faculty collaboration to enhance teaching effectiveness and improve student learning experiences.
Education
Master of Fine Arts (MFA) - Graphic Design — Brand & Business Emphasis
Indiana University
Bloomington, IN06.2009
Bachelor of Fine Arts (BFA) - Graphic Design
University of Illinois at Chicago
ChicagoSkills
- Enterprise Brand Strategy & Positioning
- Go-to-Market Brand & Naming Strategy
- B2B & B2C Branding
- Brand Architecture & Portfolio Strategy
- Market strategy
- Creative Direction
- Brand Governance & Systems
- Brand Acquisition & Migration
- Agency & Partner Leadership
- Team & Capability Building
- Executive Brand Counsel
Websites
Personal Information
Title: Senior Director, Global Creative Services
Core Capabilities
- Enterprise Brand Strategy & Positioning
- Brand Architecture & Portfolio Strategy
- Brand Acquisition & Migration
- Brand Governance & Systems
- Go-to-Market Brand & Naming Strategy
- Executive Brand Counsel
- B2B & B2C Branding
- Global Brand Leadership
- Team & Capability Building
- Agency & Partner Leadership
Timeline
Senior Director, Global Creative Services
Enovis
09.2022 - Current
Senior Art Director
AIG
09.2013 - 09.2022
Creative Director / AVP Marketing Consultant
LPL Financial
07.2012 - 02.2013
Creative Director Consultant
The Creative Group
09.2010 - 10.2014
Associate Professor, Graphic Design
Point Loma Nazarene University
08.2009 - 08.2011
Master of Fine Arts (MFA) - Graphic Design — Brand & Business Emphasis
Indiana University
Bachelor of Fine Arts (BFA) - Graphic Design
University of Illinois at Chicago