Brynna Dolan

• Collaborated with Account Managers to develop data-driven content strategies on 6-8 different accounts that aligned with client needs, maximizing revenue generation through targeted campaigns.
• Increased Accounts team bandwidth by independently fielding and resolving client requests, proactively identifying solutions, and filling in wherever needed.
• Leveraged storytelling prowess to craft compelling narratives and honed technical writing skills for web, email, and social media copy tailored to specific audience needs and brand personas across diverse client verticals.
• Produced creative visual content with Adobe Photoshop and Canva to design impactful graphics for web, email, and social media use.
• Managed nearly all content deployment, ensuring timely distribution of assets according to client content calendars.
• Assumed responsibility as final quality control checkpoint, meticulously reviewing and editing various content types for readability and accuracy.
• Created PPC campaigns across Google, LinkedIn, and Meta, and continually optimized them toward KPI goals.
• Acquired practical experience in website development by editing and creating webpages in HubSpot.

• Worked with healthcare employees to determine specific job qualifications.
• Served as a liaison managing candidates, clients, and internal field support.
• Utilized social media sites to recruit new employees.
• Pre-screened candidates prior to sending to corporate hiring managers for consideration.
• Improved office efficiency by effectively managing internal communications and correspondence.
• Acted as staff member advocate, encouraging and supporting Business Development Managers to identify and resolve conflicts.

• Assisted other students with all aspects of their assignments, including, but not limited to: brainstorming, outlining, writing, language/verbiage, and presenting effectively.
• Provided supplementary tips, instruction, and feedback to boost students' confidence and minimize public speaking fear/anxiety.
• Became a trusted resource for many students who came in for regular feedback and referred friends.
• Created special handouts and enrichment materials to improve student knowledge of the writing process

• Researched reputable scholarships based on student interest to add to UW-L's scholarship database/to send to students directly
• Presented and administered a number of on-campus events/workshops pertaining to successful scholarship essays & applications

• Utilized exceptional writing, editing and proofreading skills to refresh the It Make$ Cents Money Management Center's website content.
• Ensured all digital resources were complete and up-to-date.
• Prepared template materials for the team to use after my departure.

• Assessed, troubleshot and repaired various machines such as laptops, desktops, printers and sorters.
• Broke down and evaluated user problems, using test scripts, personal expertise and probing questions.
• Helped streamline repair processes and update procedures for support action consistency.

• Planned daily activities for students with a wide range of physical and cognitive abilities.
• Coordinated larger internal and external events for students and staff.
• Co-headed a committee focused on staff satisfaction, morale, & retention.
• Implemented employee incentive programs to promote positive work culture and increase retention.

• Pioneered this role to support several Account Managers with general workflow, day-to-day tasks, & bigger projects.
• Coordinated with customers to meet needs and deadlines.
• Manually sifted through thousands of SKUs, color codes, and BOLs weekly to keep artwork and billing accurate and consistent.
• Often served as the only on-site representative during the COVID-19 pandemic while managerial staff was working remote.

• Liaised between the RACVB and local vendors while facilitating all phases of event-planning and execution.
• Grew the RACVB Facebook and Instagram pages by 25% while managing social media accounts over a 3 month span through several creative initiatives.
• Collaborated with all office members to plan & manage large NBA watch parties in under a week that drew out crowds of 10,000-20,000+ people by reaching out to food, drink, electronics, and furniture vendors and heavily promoting on social media.
• Wrote and distributed newsletters and blog posts.

Organizational & Professional Communication major; Professional & Technical Writing and Sociology minors

• Dean's List for 4 semesters
• 3.7 GPA

General Education (Dual Credit)

• Dean's List for 2 semesters
• 4.0 GPA

General Education (Dual Credit)

• 3.8 GPA