Bryson Hoggard
Riverton
Summary
Dynamic Senior Media Buyer with a proven track record at Upward Engine and IOTA Media, excelling in strategic decision-making and data analysis. Successfully managed total ad budgets exceeding $100,000, optimizing campaigns across multiple platforms. Renowned for fostering team collaboration and delivering impactful mentorship, driving significant improvements in marketing performance.
Overview
3
3
years of professional experience
Work History
Senior Media Buyer
IOTA Media
03.2025 - Current
- Collaborated with upper management, clients and other personnel regarding advertising plans and campaigns.
- Determined costs for media campaigns and delivered this information in reports to clients.
- Negotiated and purchased advertising space online on behalf of dozens of large clients.
- Developed tight professional relationships and performed market research, which helped to identify right targeted audiences for campaigns.
Senior Ads Manager
Upward Engine
01.2023 - 02.2025
- Developed, launched, and optimized paid advertising campaigns across Facebook, Instagram, Pinterest, LinkedIn, Spotify, and several programmatic platforms.
- Managed total monthly ad budgets sometimes exceeding $100,000, allocating spend across multiple channels to maximize conversions and minimize customer acquisition costs.
- Provided mentorship, training, and performance feedback to junior marketers and media buyers, improving team efficiency and skill development.
- Developed and delivered internal training sessions on social media and programmatic advertising best practices, improving company-wide understanding of ad strategy and performance metrics.
Display Team
RC Willey
08.2022 - 01.2023
- Organized engaging front-facing displays to capture customer interest and drive revenue growth.
- Created retail displays to highlight particular products and drive sales according to corporate strategy.
- Cleaned and organized display cases, shelves and aisles. Restocked shelves with current merchandise in attractive displays to promote sales.
- Kept work areas clean, neat and organized for optimal productivity and worker safety.
- Demonstrated great teamwork skills with staff members involved in production and transport.
Education
Bachelor of Science - Accounting
Western Governors University
Salt Lake City, UT03-2026
High School Diploma -
Riverton High School
Riverton, UT06-2020
Skills
- Team Leadership & Mentorship
- Strategic Decision-Making
- Cross-Functional Collaboration
- Data Analysis & Interpretation
- Attention to Detail
- Problem-Solving & Optimization
- Software Proficiency
- Cross-Department Collaboration
Accomplishments
- Served a 2 year mission for The Church of Jesus Christ of Latter Day Saints in Riverside California, speaking Spanish.
- Completed three terms of coursework in one accelerated semester at WGU, while working a full time job, showcasing strong prioritization skills and the ability to meet ambitious goals under pressure.
- Participated in a two-week humanitarian service trip to Paraguay, assisting in the construction of a school for children.
- Eagle Scout by 14 years old.
Languages
English
Native or Bilingual
Spanish
Professional Working
Timeline
Senior Media Buyer
IOTA Media
03.2025 - Current
Senior Ads Manager
Upward Engine
01.2023 - 02.2025
Display Team
RC Willey
08.2022 - 01.2023
Bachelor of Science - Accounting
Western Governors University
High School Diploma -
Riverton High School
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