Bud Freitas
Santa Cruz,CA
Summary
With a lifelong passion for action sports, I have been deeply immersed in the industry since the age of 12, surfing both locally and internationally. Turning professional at 16 further fueled my dedication to the action and outdoor sports market, giving me firsthand experience in the culture, trends, and demands of the industry. Today, I am a highly driven sales professional representing multiple leading brands, committed to delivering exceptional sales performance while elevating brand recognition and market presence. My goal is to provide strategic growth and lasting value for every company I work with.
Overview
14
14
years of professional experience
Work History
VP, Sales & Marketing
Buell Wetsuits & Surf.
11.2019 - 01.2024
- Identified opportunities to improve business process flows and productivity.
- Increased company growth Globally through collaboration with sales and marketing departments.
- Collaborated with senior management to develop strategic initiatives and long term goals.
- Demonstrated proficient leadership skills to motivate employees and build competent teams.
- Analyzed industry trends and tracked competitor activities to inform decision making.
- Formulated and executed strategic initiatives to improve product offerings.
- Established and maintained strong relationships with customers, vendors and strategic partners.
- Oversaw divisional marketing, advertising and new product development.
Sales Representative , Firewire Surfboards
Firewire Surfboards
01.2012 - Current
- Attended monthly sales meetings and quarterly sales trainings.
- Generated advertising brochure for vendor use.
- Built relationships with customers and community to promote long term business growth.
- Promoted conversion of casual shoppers into customers through product knowledge and product solutions to meet customer needs.
Sales Representative
Future Fins
01.2011 - Current
- Developed, maintained and utilized diverse client base.
- Achieved or exceeded company-defined sales quotas.
- Consulted with businesses to supply accurate product and service information.
- Met existing customers to review current services and expand sales opportunities.
- Developed and maintained strong working relationships with professionals within assigned territory.
Sales Representative
Reef Footwear & Clothing
05.2013 - 06.2021
- Negotiated prices, terms of sales and service agreements.
- Performed effectively in self-directed work environment, managing day-to-day operations and decisions.
- Fostered lasting relationships with customers through effective communication and quick response, resulting in long-term loyalty and expanded client base.
- Contributed to event marketing, sales and brand promotion.
Skills
- Pipeline building
- Network development
- Sales closing
- Territory sales
- Competitor research
- Customer relationship building
- Market trends
- Customer success management
- On-site product demonstrations
- Territory growth
- B2B and B2C sales
- Product management and pricing
- Customer service
Timeline
VP, Sales & Marketing
Buell Wetsuits & Surf.
11.2019 - 01.2024
Sales Representative
Reef Footwear & Clothing
05.2013 - 06.2021
Sales Representative , Firewire Surfboards
Firewire Surfboards
01.2012 - Current
Sales Representative
Future Fins
01.2011 - Current
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