Summary
Overview
Work History
Education
Skills
Languages
Timeline
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Buddy Dalton

Buddy Dalton

Union,KY

Summary

Over 20 years experience in the grocery business. Led and managed broker teams in a network of over 2000 stores. Directed category development and shopper marketing teams

to collaborate to maximize category and brand objectives. Liaison new product development with retailer private label while continue to sell in innovation of brand. Collaborated

with VMI and forecasting team using retailer data(M6/Stratum) to optimize forecast for accuracy and freshness. Connectivity within multiple departments of major

retailer(division/corporate/procurement/food safety/data/broker).

Overview

24
24
years of professional experience

Work History

Key Account Manager Sole Organic

10.2023 - Current
  • Partner with Target to optimize their PL fresh cut herb program
  • Launched branded living herb program and CEA Salads
  • Oversee fresh cut and living herb program for Trader Joes
  • Oversee fresh cut and living herb program for Whole Foods.

Director of National Accounts

DOLE Fresh Vegetables
07.2021 - 10.2023
  • Partner with Kroger produce team on pricing, promotions, and category strategies
  • Manage broker partners for total Kroger enterprise
  • Manage VMI team on freshness initiatives
  • Fact based selling utilizing Market6 and Stratum data for category development, shopper marketing plans
  • Conduct period, quarter, and top2top meetings with retailer.

National Account Manager

DOLE Fresh Vegetables
09.2017 - 07.2021
  • Partner with Kroger Our Brands to develop new products
  • Work closely with Kroger produce category management team on new items, promotions, and category strategies
  • Manage broker partners for total Kroger enterprise
  • Collaborate with VMI team on forecasting using multiple data systems
  • Utilize Market6 and Stratum data for category reporting and fact-based selling.

Corporate Sales Manager

Produce Empire Marketing Strategies
05.2016 - 09.2017
  • Work with the Kroger Corporate Brands team to develop and launch new items for produce
  • Liaison to Kroger for corporate brand suppliers
  • Work closely with Kroger produce category management team on new items, promotions, execution of sets, and POG's
  • Manage broker team for total Kroger enterprise
  • Penetrate multiple layers within Kroger company(procurement/CB team/produce team/CFT)
  • Assist suppliers with selling in new opportunities to Kroger
  • Help to provide Kroger and suppliers with reporting (sales, quality, pricing).

Business Development Manager

Produce Empire Marketing Strategies
03.2014 - 05.2016
  • Oversee the 89 stores within the Kroger Nashville Division
  • Manage retail representatives
  • Work hand in hand with Kroger Nashville division staff on all resets, remodels, and new stores from layout to completion
  • Act as a liaison within the Kroger Nashville Division.

Retail Supervisor

Harlow-HRK Sales & Marketing, Inc. an Impact Group Company
09.2000 - 03.2014
  • Provide retail service for clients within Kroger supermarkets
  • Managed multiple reset teams in the Atlanta and Nashville Kroger marketing area.

Education

Business -

Tennessee Tech University

Skills

  • Bilingual-English and Portuguese
  • Able to multi task in a variety of settings
  • Problem solving with limited time and resources
  • Outstanding organization and attention to detail
  • Proficient computer skills including Microsoft Office

Languages

English
Native/ Bilingual
Portuguese
Native/ Bilingual

Timeline

Key Account Manager Sole Organic

10.2023 - Current

Director of National Accounts

DOLE Fresh Vegetables
07.2021 - 10.2023

National Account Manager

DOLE Fresh Vegetables
09.2017 - 07.2021

Corporate Sales Manager

Produce Empire Marketing Strategies
05.2016 - 09.2017

Business Development Manager

Produce Empire Marketing Strategies
03.2014 - 05.2016

Retail Supervisor

Harlow-HRK Sales & Marketing, Inc. an Impact Group Company
09.2000 - 03.2014

Business -

Tennessee Tech University

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Buddy Dalton