Catherine Arnett
Houston,Texas
Summary
Detail-oriented writer and editor with a strong background in anthropology, data analysis, and clear, structured communication. Experienced in refining content, proofreading for accuracy, and translating complex information into accessible, culturally aware writing. Draws from a wide range of eclectic interests, deep-dive research, and a personal poetry practice to bring depth, curiosity, and a distinct voice to written work. Combines academic insight with practical project coordination to produce polished, inclusive, and well-organized materials across diverse audiences.
Overview
15
15
years of professional experience
Work History
Digital Content Specialist
Freelance/Contract
01.2021 - Current
- Developed engaging digital content strategies for diverse client needs.
- Managed social media platforms, enhancing brand visibility and audience engagement.
- Collaborated with clients to align content with marketing objectives and target audiences.
- Crafted persuasive email marketing campaigns that generated high open rates and click-throughs, increasing lead generation efforts.
- Managed editorial calendar for timely publication of blog articles, newsletters, and social media updates that maintained a consistent brand voice.
- Wrote engaging and successful marketing, advertising, and website copy.
- Created and distributed surveys for data collection and analysis.
Digital Content Editor
Local Media Group
01.2019 - 12.2020
- Developed and curated engaging digital content across various platforms to enhance audience engagement.
- Collaborated with editorial team to ensure consistency in brand voice and messaging throughout all publications.
- Managed content scheduling and publication processes using CMS tools to streamline workflows and improve efficiency.
- Edited articles for clarity, grammar, and SEO optimization, ensuring adherence to editorial standards and best practices.
- Performed deep developmental editing and meticulous proofreading on long-form articles, improving structural flow and ensuring alignment with strict style guides.
Content Writer & Copyeditor
Apex Marketing Solutions
02.2017 - 12.2018
- Authored 4–5 SEO-optimized blog posts weekly across diverse industry niches, focusing on search intent mapping and keyword integration to drive organic traffic.
- Collaborated closely with the creative team to proofread marketing copy, newsletters, and digital assets prior to CMS deployment, supporting a 100% error-free publishing record.
- Translated complex concepts into highly readable, engaging digital stories that boosted user time-on-page metrics.
- Researched industry trends to create engaging, targeted content for diverse marketing campaigns.
- Collaborated with cross-functional teams to ensure alignment of messaging and brand voice across all channels.
- Developed SEO-optimized articles, enhancing visibility and driving organic traffic to client websites.
- Edited and proofread content for clarity, consistency, and adherence to brand guidelines before publication.
Substitute Teacher/Instructional Aide
Pasadena Independent School District
01.2015 - 01.2018
- Follow instructions, guidelines, and lessons plans if left by teacher while monitoring the classroom to make sure the children are being supervised at all times
- Come up with lesson plans and activities off the top of my head that fit each grade and student effectively in learning on certain levels/subjects
- Manage my time as well as the students’ time to leave the returning teacher happy with my educating abilities and management of the classroom
- Adapted instructional strategies to meet varying student needs and learning styles.
- Delivered engaging lesson plans aligned with curriculum standards across diverse subjects.
Administrative Assistant/Data Entry
National Metering Services
01.2014 - 01.2016
- Answering phones and directing phone calls appropriately, scheduling workers with accurate locations to work and service each day
- Keeping the office tidy, organized, filed and cleaned along with the warehouse attached
- Sending all data from the previous day off to headquarters for billing, sending timesheets to corporate for payroll at the end of each week
- Supported company leaders by managing budgets, scheduling appointments and organizing itinerary.
- Completed forms, reports, logs, and records to quickly handle all documentation for human resource
- Managed filing system, entered data and completed other clerical tasks.
- Continually sought methods for improving daily operations, communications with clients, recordkeeping, and data entry for increased efficiency.
- Managed phone and email correspondence and handled incoming and outgoing mail and faxes.
Sales Associate
Omaha Steaks
01.2013 - 01.2014
- Open and close the store by myself, providing customers with great satisfaction in their needs, wants, and tastes towards the food in the store
- Cleaning the store, organizing the office/stock room/freezer
- Tending cash, counting the drawers after shifts, and making daily bank deposits
- Calculating inventory and ordering it
- Unloading shipments off the truck every two weeks and into the freezers
- Maintained calm demeanor and professionally managed issues in busy, high-stress situations.
- Accurately processed POS transactions, returning coin, currency, payment cards, and receipts to customers.
- Engaged with customers to build rapport and loyalty.
- Solved customer challenges by offering relevant products and services.
- Educated clients on current promotional offerings and products using persuasive selling tactics.
- Assessed customer needs and utilized suggestive selling techniques to drive sales.
- Volunteered for extra shifts during holidays and other busy periods to alleviate staffing shortages.
Librarian Assistant- Youth Services
Helen Hall Library
01.2013 - 01.2014
- Plan activities for the youth of League City and host/attend these activities
- Sort books, run front help desk, cater to reference questions in - person and by phone, which involves showing patrons to each section of their desired book
- Help children with summer reading logs, take in completed logs and award prizes
- Participate in all activities in the youth department including Saturday events and Reading Log Summer Parties
- Gained strong understanding of various methods for cataloging books and other materials.
- Provided basic computer assistance to help patrons access needed resources.
Beauty Sales Associate
Walgreens
01.2011 - 03.2012
- Assist customers with exceptional beauty advice and help, constant customer service, process payments, and stocking
- Answered questions about store policies and addressed customer concerns.
- Helped customers complete purchases, locate items, and join reward programs.
- Greeted customers and provided outstanding customer service.
- Maintained up-to-date knowledge of store sales, payment policies and security standards.
- Developed strong rapport with customers and created positive impression of business.
- Opened, shelved and merchandised new products in visually appealing and organized displays for optimal sales promotions.
- Stocked merchandise, clearly labeling items, and arranging according to size or color.
- Engaged in friendly conversation with customer to better uncover individual needs.
- Created inviting environment for customers by maintaining store organization and cleanliness.
Education
Bachelor Of Applied Arts And Science - English Literature
University Of Houston- Clear Lake
Houston, TXAssociate of Arts - Early Childhood Education/Teaching
San Jacinto College
Houston, TXHigh School Graduate -
Parkview Baptist High School
Houston, TX01-2009
Skills
- 75 WPM
- Complex & Creative Problem-solving
- Adaptable
- Records management
- Verbal and written communication
- Video conferencing
- Reporting and documentin
- Relationship building and management
- Cross-functional team coordination, Virtual team leadership & Remote culture development
- Project management & delivery
- Data analysis & reporting
- Social Media Management
- Google Workspace, Microsoft 365, Notion, Asana, Monday, Slack, Zapier, SEO & CRM Systems, Basic SQL, Excel advanced functions
ACHIEVMENTS
📝 Content Strategy & SEO Growth – Spearheaded content optimization and keyword strategy for Medium and Substack publications, driving a 45% increase in organic search traffic
🔍 Editorial Precision & Quality Control – Proofread and edited 75 long-form articles, newsletters, and digital assets, ensuring 100% error-free publishing and strict brand voice alignment for The Creative Independent
⚡ Workflow Optimization – Developed an automated content calendar and editorial pipeline using Notion and Zapier, reducing article turnaround time by 30%
📊 Data-Driven Decision Maker- Built analytics dashboards that improved team productivity metrics visibility
🚀 Remote Culture Champion - Developed best practices for collaboration adopted across the organization
🎯 Automation Advocate - Integrated tools and systems saving 25 collective hours weekly
Timeline
Digital Content Specialist
Freelance/Contract
01.2021 - Current
Digital Content Editor
Local Media Group
01.2019 - 12.2020
Content Writer & Copyeditor
Apex Marketing Solutions
02.2017 - 12.2018
Substitute Teacher/Instructional Aide
Pasadena Independent School District
01.2015 - 01.2018
Administrative Assistant/Data Entry
National Metering Services
01.2014 - 01.2016
Sales Associate
Omaha Steaks
01.2013 - 01.2014
Librarian Assistant- Youth Services
Helen Hall Library
01.2013 - 01.2014
Beauty Sales Associate
Walgreens
01.2011 - 03.2012
Bachelor Of Applied Arts And Science - English Literature
University Of Houston- Clear Lake
Associate of Arts - Early Childhood Education/Teaching
San Jacinto College
High School Graduate -
Parkview Baptist High School