Mason Smerling
Manhattan,NY
Overview
2
2
years of professional experience
Work History
Streaming Partner Specialist- Product Distribution
A+E Networks
Manhattan, NY
09.2023 - Current
- Successfully onboarded new partners and vendors for A+E's domestic and international free ad-supported television channels (FAST).
- Monitored and ensured the delivery of materials, including video content, metadata, schedules, and artwork, necessary for product launches across new partners' platforms.
- Conducted partner communication to troubleshoot and resolve discrepancies identified on partners' platforms and devices.
- Assisted the VP in managing FAST vendor and partner relationships, including conducting billing compliance checks, contributing to product roadmaps, and performing competitive analyses.
- Acted as a primary operations liaison between GCS sales, FAST vendors, and ad sales to facilitate the successful deployment of Dynamic Ad Insertion (DAI) on A+E FAST channels.
- Kept abreast of the competitive landscape and industry trends, supporting general business development efforts such as industry research, due diligence, and presentation creation.
Pricing Analyst
Hearst Media
Manhattan, NY
01.2023 - 09.2023
- Collaborate with Pricing & Yield Manager to meet financial objectives and maximize net profit of digital programs.
- Prepare and review reports for sales teams, offering insights to management for improving efficiencies and margins.
- Provide operational support for Production, addressing and resolving issues throughout Branded Content programs.
- Own operational oversight of financial data tracking through Excel and Salesforce expertise.
- Collaborate with talent and production teams to create budgets for on-set production and talent.
Strategist- Digital Media Ops & Media Management
AMC Networks
Manhattan, NY
09.2022 - 12.2022
- Supported Ops Delivery team in planning launches, tracking vital information, and liaising with business partners.
- Managed end-to-end operations for D2C, AVOD, SVOD, FAST launches.
- Fostered relationships within linear television/streaming business segments.
- Acted as a liaison between distribution/deals team and operations team.
- Contributed to and maintained product launch roadmaps, conducting research to derive media insights.
Digital Content Operations Analyst
S&P Global
Manhattan, NY
12.2021 - 09.2022
- Orchestrated the creation and maintenance of binary content tailored to specific customer needs.
- Prioritized deadlines and followed SOPs while navigating ambiguity and uncertainty.
- Conducted contextual analysis to decipher terms and concepts in binary files.
- Leveraged Adobe CC and advanced Excel for adjustments and enhancements.
Education
Bachelor of Arts - Media Studies
University of Delaware
Newark, DE05-2021
Skills
- Microsoft Office
- Adobe Acrobat Pro
- Power BI
- Sales Force
- Airtable
- Tableau
Timeline
Streaming Partner Specialist- Product Distribution
A+E Networks
09.2023 - Current
Pricing Analyst
Hearst Media
01.2023 - 09.2023
Strategist- Digital Media Ops & Media Management
AMC Networks
09.2022 - 12.2022
Digital Content Operations Analyst
S&P Global
12.2021 - 09.2022
Bachelor of Arts - Media Studies
University of Delaware
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