Caden Coleman

• Built positive relationships with guests by identifying preferences and delivering personalized experiences.
• Led and coordinated team of 18 employees, enhancing communication, delegation, and management skills.
• Gained firsthand insight into consumer behavior, purchasing decisions, and customer responses to menu promotions.
• Contributed ideas for social media content and promotional posts to highlight menu items and engage customers.

Mistborn Board Game Expansion | Independent Marketing and Product Design Project

• Invested more than 250 hours developing three original game concepts and 36 fully designed cards for a custom Mistborn board game expansion.
• Researched brand, target audience, and existing products to develop game mechanics, messaging, and visual assets that align with Mistborn identity.
• Managed creative process from audience research and concept development to copywriting, graphic design, prototyping, playtesting, and final production, ensuring coherence and quality throughout.
• Incorporated consumer feedback and playtesting insights to enhance usability and engagement in the final product.
• Planned and designed digital marketing materials across email, Google Search and Meta advertising channels to support customer acquisition and retention goals.
• Developed SEO-focused Google Search ads using keyword research, audience search intent, persuasive headlines and relevant calls to action.
• Used advanced AI prompting to brainstorm, refine and evaluate campaign ideas, ad copy, game concepts and visual direction.

• Defined app's target audience, crafted value proposition, established brand concept, and outlined potential revenue model to drive market fit.
• Developed mobile app concept enabling users to find courts, book playing time, and connect with local players, enhancing community engagement.
• Designed a 10-screen prototype based on customer needs, accessibility, and ease of use.
• Presented the concept through a written business proposal and visual prototype