Caileen Machard
Middletown,NJ
Summary
Results-oriented leader in paid search strategy, delivering measurable outcomes through data-driven decisions and effective budget management. Expertise in innovative digital marketing and enhancing cross-functional collaboration. Strong focus on people leadership to drive team performance.
Overview
2
2
Languages
12
12
years of professional experience
Work History
Director of Paid Search
PMG
New York, New York
02.2021 - Current
- Developed, tested, and monitored paid search campaigns across Google, Microsoft Advertising, and OpenAI.
- Generated detailed performance reports and presented findings to stakeholders.
- Collaborated with cross-functional teams to align marketing initiatives with stakeholder goals, enhancing overall campaign effectiveness.
- Mentored junior staff on digital marketing tools and techniques to improve proficiency.
- Researched emerging technologies to identify and recommend strategic investments in technology infrastructure for agentic marketing initiatives.
- Planned and managed budgets exceeding $20 million for retail sector clients, ensuring optimal resource allocation and financial accountability.
Paid Media Manager
Hero Digital
Philadelphia, Pennsylvania
04.2019 - 02.2021
- Managed paid search campaigns, optimizing bids and budgets to align with client goals.
- Identified new markets and crafted strategies to engage those audiences via paid search channels.
- Developed innovative media strategies to enhance brand visibility and engagement.
- Oversaw social media channels to maintain consistent messaging and foster audience interaction.
- Collaborated with cross-functional teams to align media campaigns with business objectives.
Biddable Manager
Powerphyl Media Solutions
New York, New York
01.2017 - 04.2019
Senior Analyst, Search & Social
Reprise Media
New York, New York
01.2015 - 01.2017
Education
Bachelor of Arts - Media Studies
Emerson College
Boston, MA04-2014
Skills
- Paid search strategy
- Campaign optimization
- Keyword research
- Budget management
- Data analysis
- Performance reporting
- Market research
- Ad tech solutions
- Strategic planning
- Team leadership
- Localized marketing
Languages
English
Native/ Bilingual
French
Professional
Timeline
Director of Paid Search
PMG
02.2021 - Current
Paid Media Manager
Hero Digital
04.2019 - 02.2021
Biddable Manager
Powerphyl Media Solutions
01.2017 - 04.2019
Senior Analyst, Search & Social
Reprise Media
01.2015 - 01.2017
Bachelor of Arts - Media Studies
Emerson College