Caitlin Curran
Lakeville,MN
Summary
Customer focused, ambitious business professional skilled in planning, forecasting, market analysis, briefing, and planning. Committed team player focused on continuous learning, business growth, process improvement, clear communication, and strong supplier relationships.
Overview
8
8
years of professional experience
Work History
Marketing Lead
Best Buy
06.2024 - Current
- Strategy & Execution: develop and oversee marketing initiatives designed to drive campaigns, promotions, and launches to achieve objectives
- Manage Relationships: with internal team, cross-functional teams, and vendors to maintain seamless communication and collaboration and ensure mutual success
- Learning & Development: constantly looking for ways to learn and grow while also maintaining a high level of strength in communication, attention to detail, critical thinking, and problem solving skills
Ecommerce Analyst
Best Buy
06.2021 - 06.2024
- Channel Expert: responsible for influencing and delivering a digital first, merchandising strategy in support of Category Lead
- Iconic Launches: responsible for planning and executing tiered iconic iPhone launches for Apple in Best Buy’s business and worked cross-functionally to ensure clear plans were in place to meet Apple’s strict standards required for launch
- Data Driven: utilized site analytics to determine size of opportunity and created a plan to improve attach rates in both mobile phones and digital imaging to improve margin rates and optimize customer experience
Merchant Analyst
Best Buy
02.2020 - 06.2021
- Critical Execution: generate and analyze reports critical to business planning and meeting financial goals, including assortment, planogram and promotion planning as well as accurate SKU and pricing management
- Vendor Management: responsible for vendor file set up and maintaining accuracy of both item and vendor information including supplier support, and managing Vendor set up and exit in support of Category Lead
Merchandise Planning Analyst
Brandless Inc.
06.2017 - 04.2019
- Category Launches: successfully launched 2 new categories of business, Pets and Baby. Responsible for execution from product ideation to creation, including packaging, forecasting, supplier onboarding, order generation and ensuring the new product was available for purchase on launch day
- Market Analysis: work with a team of other planners and managers to monitor sales, trends and consumer habits to keep a healthy flow of inventory in and out of the supply chain
- Inventory Allocation & Buying: maintain desired inventory levels, working with suppliers, supply chain and transportation teams to ensure procuring desired quantities and on time inventory flow to the optimal warehouse, while also looking for ways to improve processes
Business Analyst Intern
Target Corporation
06.2016 - 08.2016
- Project Management: partnered with two other interns to analyze set timing and flow for seasonal assortments in womens apparel. Presented findings and recommendations to entire department as well as senior leadership
- Collaboration: learned to work with internal teams and other experts within the company to maximize knowledge and create a compelling presentation to senior leadership
- Professional Development: partnered with mentor and manager throughout the internship to develop professional skills such as meeting etiquette, business written and oral communication, and strong accountability for results
Education
Bachelor Of Business Administration - Marketing Major
University Of Wisconsin - Eau Claire
Eau Claire, WI2017
Skills
- Customer focus
- Data analysis and insight creation
- Planning and forecasting
- Strong execution skills
- Process creation and implementation
- Project management
Timeline
Marketing Lead
Best Buy
06.2024 - Current
Ecommerce Analyst
Best Buy
06.2021 - 06.2024
Merchant Analyst
Best Buy
02.2020 - 06.2021
Merchandise Planning Analyst
Brandless Inc.
06.2017 - 04.2019
Business Analyst Intern
Target Corporation
06.2016 - 08.2016
Bachelor Of Business Administration - Marketing Major
University Of Wisconsin - Eau Claire
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