Caleb Robinson
Saint Rose,LA
Summary
I'm a new graduate with a degree in Marketing, and excited to launch a career as a Digital Marketer. I'm an expert in managing profiles on social media platforms such as Facebook, Twitter and Instagram. Successful in expanding an online presence through personalized interactions with followers. Expert in SEO and social content planning, with a flair for leading teams to exceed digital marketing goals. Skilled in Google Analytics and effective communication, demonstrating significant market research and analysis capabilities.
Overview
1
1
year of professional experience
1
1
Certification
Work History
Social Media Associate
Eagle Plumbing Repairs and Drain Cleaning
01.2024 - 06.2024
- Created engaging content to keep social media channels updated and on brand.
- Managed Facebook, Instagram and TikTok content to keep brand messages consistent.
- Maintained company's online social presence and created branded communications for social media campaigns.
- Researched key industry trends and competitive insights
- Increased follower count and engagement on Facebook, Instagram, and TikTok by 50%.
- Improved page content, keyword relevancy, and branding to achieve search engine optimization goals.
- Educated team members on best practices for social media management, fostering a collaborative approach to digital marketing efforts.
- Researched the latest and most effective keywords for SEO and utilized keyword tools
- Monitored customer feedback on social media channels, addressing concerns promptly and professionally while maintaining a positive brand image.
- Reported social media performances and engaged with digital communities to build positive regard for company.
- Became proficient in Mailchimp, utilizing it to effectively engage with past customers through targeted email campaigns
- Gained relevant experience in Google Analytics and Google Ads
Digital Marketing Intern
Lone Wolf Marketing LLC
08.2023 - 12.2023
- Designed and presented social media campaign ideas.
- Tracked social media trends and adapted to attract target follower demographic.
- Designed social media posts for multiple clients to post on their social platforms such as Facebook and Instagram
- Became fluent in design platforms such as Canva, Wix, and Adobe Illustrator
- Developed multi-paged full service websites for multiple clients that were also mobile friendly
- Practiced search engine optimization to maximize efforts in creating brand awareness.
- Increased company's social media follower count by 10%
- Completed keyword research and analyzed competitor SEO and PPC campaigns to identify gaps and opportunities.
- Managed search engine marketing budgets and tracked campaign performance.
- Optimized website content and images to improve search engine rankings.
- Developed knowledge in search engines such as Google, Bing, and Yahoo!
Summer Marketing Intern
Shades of Indigo
06.2023 - 07.2023
- Streamlined communication processes within the marketing team, enhancing overall efficiency by 20%.
- Contributed to the creation of product launch plans, resulting in successful market introductions and positive consumer feedback.
- Utilized graphic design skills to create eye-catching promotional materials that captured audience attention.
- Analyzed website traffic data to optimize online advertising efforts and improve user experience.
- Conducted market research for identifying target audiences and optimizing marketing strategies.
- Boosted brand awareness by creating and implementing innovative marketing campaigns by 35%.
- Wrote engaging and successful marketing, advertising, and website copy.
- Maximized advertising efforts by developing content for media relations, corporate communications, and social media posts.
- Used various market research tools and techniques to gather, analyze and interpret data.
Business Development Intern
SpotHopper
01.2023 - 04.2023
- Managed CRM database, ensuring accurate tracking of prospects through the sales funnel for better conversion rates.
- Assisted in formulating corporate strategy based on market dynamics, customer requirements, and industry trends analysis.
- Communicated with 20 organizations daily to build networks and develop leads.
- Maintained client information and accounts in company databases.
- Enhanced customer satisfaction with timely follow-ups and addressing concerns by 10%.
- Identified new business opportunities through cold calling, networking, marketing and prospective database leads.
- Promoted conversion of casual shoppers into customers through product knowledge and product solutions to meet customer needs.
Education
Bachelor of Science - Marketing
Nicholls State University
Thibodaux, LA05.2024
Skills
- Keyword Research
- Team Leadership
- Excellent Communication
- Google Ads
- Market Research and Analysis
- Search Engine Optimization
- Paid Advertising
- Social Media Marketing
- Data Analytics
- Performance Marketing
- Google Analytics
- Web Design
Certification
- Google Digital Marketing and E-Commerce: Jan. 18, 2023
Accomplishments
- Winner of the 2023 Regional Marketing Competition for Undergrads held at Tulane University
Timeline
Social Media Associate
Eagle Plumbing Repairs and Drain Cleaning
01.2024 - 06.2024
Digital Marketing Intern
Lone Wolf Marketing LLC
08.2023 - 12.2023
Summer Marketing Intern
Shades of Indigo
06.2023 - 07.2023
Business Development Intern
SpotHopper
01.2023 - 04.2023
- Google Digital Marketing and E-Commerce: Jan. 18, 2023
Bachelor of Science - Marketing
Nicholls State University
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