Caleb Whitted
Santa Rosa,CA
Summary
Results-driven digital dentistry and capital equipment sales professional with deep experience in distribution-based selling, territory management, and multi-line technology portfolios. Proven success driving adoption of intraoral scanners, 3D printing, milling systems, software, and services through consultative selling and clinical workflow expertise. Consistently ranked in the top 15 of 56 CAD/CAM specialists at Patterson Dental and on track to exceed IOS sales goals at Straumann prior to company restructuring.
Overview
15
15
years of professional experience
3
3
Certification
Work History
Digital Sales Specialist (DSS)
Straumann Group
California
06.2025 - 01.2025
- Sold digital dentistry services and software, TRIOS intraoral scanners, SprintRay 3D printers, and Roland milling systems.
- On track to exceed assigned intraoral scanner (IOS) sales goals with a strong opportunity pipeline.
- Executed consultative, workflow-based sales strategies aligned with distributor partners.
- Delivered in-office demonstrations, onboarding, and post-sale technical support.
- Supported, coached, and motivated a team of six sales professionals.
- Collaborated cross-functionally to close complex capital equipment and software opportunities.
CAD/CAM Specialist / Technology Advisor
Patterson Dental
Santa Rosa, USA
02.2018 - 01.2024
- Consistently ranked in the top 15 of 56 CAD/CAM specialists nationwide.
- Drove sales of CEREC systems, intraoral scanners, CBCT imaging, and 3D printing solutions.
- Partnered with territory reps to support joint calls and close capital equipment deals.
- Delivered product demonstrations and workflow consultations.
- Provided hands-on training to ensure adoption and long-term customer success.
Dental Trainer / Dental Assistant
CADStar
Santa Rosa, USA
12.2009 - 01.2018
- Trained dentists and teams on CEREC, Galileos CBCT, and Sidexis software.
- Led education events at distributor branches and national trade shows.
- Supported sales initiatives through live demonstrations and clinical education.
- Assisted with full CAD/CAM workflows including design, milling, and finishing.
Education
Certification - Infection Control, California Radiation Health & Safety
Blake Austin College
Vacaville, CA03.2010
Skills
- Capital equipment sales
- Intraoral scanners
- 3D printing
- Milling systems
- Consultative selling
- Territory management
- Training
- Customer success
- Digital dentistry
- Sales strategy
- Product demonstrations
- Technical support
- Workflow consultation
- Customer relationship management
- Cross-functional collaboration
- Sales training
- Problem solving
- Team motivation
- Effective communication
- Attention to detail
- Time management
- Adaptability
- Sales funnel management
- Strong lead development skills
- Sales forecasting
- Contract negotiation
- Pricing strategies
- Sales pipeline development
- Creative thinking
- Client relationship management
Certification
- Infection Control Certification, Blake Austin College, Vacaville, CA, 03/01/10
- California Radiation Health & Safety Certification, Blake Austin College, Vacaville, CA, 03/01/10
Academic And Professional Speaking
- Invited guest lecturer at University of the Pacific (UOP) and University of California, San Francisco (UCSF).
- Presented on digital dentistry workflows, CAD/CAM integration, and intraoral scanning.
- Recognized for practical, clinically relevant instruction that supports adoption.
References
References available upon request.
Timeline
Digital Sales Specialist (DSS)
Straumann Group
06.2025 - 01.2025
CAD/CAM Specialist / Technology Advisor
Patterson Dental
02.2018 - 01.2024
Dental Trainer / Dental Assistant
CADStar
12.2009 - 01.2018
Certification - Infection Control, California Radiation Health & Safety
Blake Austin College